CIOs are leading the effort to focus on delivering excellent experiences to customers and employees\u2014a dramatic cross-industry shift that is permeating the cultures, processes, and philosophies of organizations.\nAbout 80% of CEOs now are reimagining how they engage with and treat customers, according to Accenture. Top executives are seeking new and meaningful change in relationships and expect all members of the C-suite to drive the focus on experience, the consulting firm reported.\n\u201cExperiences matter,\u201d says Juan Vela, global head of market strategy at Cisco Meraki. \u201cCIOs and IT leaders are using their knowledge to create memorable, seamless, and exceptional experiences for employees, customers, and partners.\u201d\nDriving this vision: competition for customers and employees; technological capabilities; and CIOs\u2019 successful handling of challenges such as the pandemic, supply chain hurdles, and economic ups and downs.\nMorphing rivalries\nCompetition has changed. Enterprises now vie against traditional foes as well as startups that can nimbly enter almost any field. Large multinational organizations partner to enter new geographies, and international competitors may open branch offices to target customers in different regions.\nConsumers don\u2019t restrict evaluations to direct competitors; shoppers can and do compare dissimilar vendors\u2019 websites, services, and support, and publicly share their opinions. The fact that you\u2019re in a different industry may not matter.\nBusinesses can then look at everyone as a competitor and a source of new ideas for enhancing experiences.\n\u201cEnterprises differentiate themselves through the experiences they provide,\u201d says Vela. \u201cHowever, creating experiences does not necessarily mean time-consuming processes. This is not about individual technologies; it\u2019s about developing or extending a network and security approach that continues IT leadership\u2019s focus on scale, adaptability, and functionality\u2014and adds great insights through analytics, machine learning, internet of things, and more.\u201d\nComparison shopping\nGiving employees the same simple and secure processes to join an enterprise\u2019s network wherever and however they\u2019re working encourages compliance.\nThere are multiple types of workplaces today. Employees work in traditional offices, remotely, or in hybrid workspaces. CIOs lead this charge by ensuring end users have a singular look and feel\u2014and that these experiences are not only consistent but also consistently delightful.\nThat holds true whether individuals use laptops, smartphones, tablets, or other connected devices. After all, no matter what they use or where they use it, the encounter should be the same.\nReach and touchpoints \nThis drive to deliver excellent experiences extends to all who access the enterprise network. It also spans every touchpoint \u2014 from physical surroundings to the productivity and collaboration devices on an organization\u2019s network.\nUsing an agile cloud-based platform approach gives CIOs the foundation necessary to rapidly scale and evolve their networks to meet new demands as they appear. This reduces downtime and connectivity hiccups, further enhancing experiences and promoting IT\u2019s ability to deliver on initiatives like remote and hybrid workforces, smart spaces, and safe environments.\nWith a holistic view of the enterprise and analytics from data gathered across the network, CIOs gain invaluable insight into usage, needs, and trends. Equipped with this knowledge, you can make more informed decisions about budgets, staffing, and future investments, and give colleagues new perspectives into their choices.\u00a0\nThat is an excellent experience indeed.\nExperience everything that is Cisco Meraki.