Data is alive. For all you Star Trek fans out there, sadly I\u2019m not referring to the sudden resurrection of Dr. Noonian Soong\u2019s AI-powered synthetic life form. I\u2019m talking about the data that we use every day. A living entity that is constantly growing, evolving and creating new connections.\nI\u2019m aware that this sounds a little like I\u2019m living in a science fiction novel, but this is the reality that we need to start adapting to because doing so creates the advantage that will set businesses apart in an increasingly competitive environment.\n>> Learn how to improve critical business outcomes \u2013 faster \u2013 with real-time analytics in the Gartner Report on the Executive Insights Center\nDon\u2019t worry, I\u2019m not about to throw buzzwords and quotes at you about data being the new oil. I think we all get by now that data is the lifeblood (couldn\u2019t help myself) of work and play. What I want to try and do is change the mindset around data as something passive.\nThe pace of the world that we live in requires businesses to make decisions and take action as an event happens. That\u2019s just to stay in the game. To genuinely compete and drive transformation and value requires the ability to take an unexpected action. It\u2019s impossible to do that using passive, historical data sets residing in systems that can\u2019t trigger action. Businesses need to move from a passive to an active approach to business intelligence that captures business moments.\nHow do they do that?\nThis is not a simple topic so rather than just give one view (my view), I invited world-class business authors, academics and commentators to share their opinions and experience in our new periodical on Active Intelligence.\nFrom global trend-watcher, executive advisor and author Dr. Vikram Mansharamani discussing why \u201cinformed action\u201d is the antidote to the poison of information overload, the danger of being blinded by focus when making decisions in the face of radical uncertainty and how contextual intelligence is critical to good leadership. To learnings from Schneider Electric on how data can be used to deliver \u201ctruth-telling facts to help have uncomfortable conversations\u201d and \u201dthe moral hazard of people accepting data when it helps to highlight their point\u201d.\nEach piece provides insight into how companies have changed the way they manage their data and established a culture of informed action \u2013 vital to success in even in the most disruptive times.\nSo, if you\u2019re interested in learning how to interact with data as a living entity, I encourage you to have a read. You can view the full magazine at Qlik\u2019s Executive Insights Center qlik.com\/executiveinsights.