\u201cBy selecting service providers and clouds with a trustworthy and genuine sustainability profile, enterprises can reduce their own carbon footprint for real. Reducing is always better than offsetting. It\u2019s important that we look first and foremost at what we can do to reduce our emissions.\u201d\n-- Andreas Bergman, head of business development at GleSYS\nAndreas Bergman, head of business development at GleSYS, has a point of caution as the IT hosting and managed services industry embraces efforts to lower its carbon footprint.\n\u201cIn the Nordics, running on renewable energy is the norm, which is a good thing! But at the moment there is a temptation to determine who is the most sustainable,\u201d he says. \u201cThat in itself is not a sustainable behavior, and if taken to the extreme or out of context, can lead to greenwashing. No one benefits from an overly optimistic calculation. That\u2019s why organizations need to look at the sustainability work of their IT services and solutions providers, make sure it is systematic, and see that it is verified through programs like VMware Zero Carbon Committed and certifications like ISO14001.\u201d\nGleSYS is no stranger to efforts to lower its carbon footprint. Serving more than 4,000 enterprises around the world with IaaS and a wide range of relevant services \u2013 including many that are VMware Cloud Verified like the GleSYS Cloud \u2013 the company operates five state-of-the-art data centers in Europe. These include two, one in Stockholm and one in Falkenberg, that are among the world\u2019s most environmentally friendly and that route the heat they generate into the local community\u2019s heating system.\n\u201dBasically we are a district heating provider where a part of the city\u2019s heating needs comes from our own data centers, which of course runs on renewable energi,\u201d adds Bergman. \u201dOur excess heat is sent to the central district heating system and is used to heat apartments.\n\nIt\u2019s also important to note that it\u2019s a viable commercial venture, so a portion of our revenue at GleSYS comes from selling our excess heat. So apart from being very cool technology, it\u2019s also very efficient and one of the best ways to recover excess heat with a very circular process.\u201d\nBuilding and operating some of the world\u2019s most advanced data centers is but one of the many ways GleSYS is working to achieve a zero carbon footprint. Not only do its data centers run on 100% renewable energy and reuse as much heat as possible, but the company has committed to achieving an ambitious goal of being carbon neutral by 2025.\n\u201cWe feel that we need to be that ambitious to help our customers become carbon neutral as well,\u201d says Bergman.\nRepurposing hardware too\nHe also stresses that while energy use is by far GleSYS\u2019s most significant source of emissions, the next biggest source can be found in the hardware that powers the company\u2019s cloud services. To address this reality, GleSYS uses commodity hardware when possible and operates an in-house service organization.\n\u201cWith hardware, if you can get an additional year out of any machine by repurposing it for a different service or utilizing the parts rather than retiring it completely, you dramatically lower the emissions impact associated with the unit\u2019s life cycle,\u201d says Bergman. \u201cThe waste generated by the disposal and obsolescence of electronic devices and hardware is also something we all need to be aware of both in business and as consumers.\u201d\nNotably, GleSYS\u2019s strong environmental stance is equally applicable across the company\u2019s growing global customer base, which includes e-commerce companies, IT service providers, and numerous enterprises in highly regulated industries like financial services, government and healthcare.\n\u201cOur customers usually have one of two things in common \u2013 either they don\u2019t want to think about IT or it\u2019s a fundamental need. We deliver everything from the ground up, from network connectivity to Kubernetes services based on VMware Tanzu,\u201d says Bergman. \u201cWe see a lot of demand for our offerings in regulated industries thanks to our GDPR and ISO27001 services and a strong focus on sustainability. That\u2019s \u00a0why being on the right path with environmental work that is genuine and participating in programs like VMware\u2019s Zero Carbon Committed aren\u2019t just the right thing to do, they are also good for business.\u201d\nLearn more about GleSYS and its partnership with VMware here.