Otava is on a mission to make the cloud easy for its customers. So says TJ Houske, Vice President of Operations and Solutions Architecture, at the Ann Arbor, Michigan-based cloud provider. We spoke with Houske recently to learn more about Otava\u2019s approach, what it means to be VMware Cloud Verified, and the challenges today\u2019s organizations are facing.\n\u201cTo [make the cloud easy], we provide service provider, public sector, and enterprise organizations with fully customizable, hybrid cloud solutions with hands-on, accessible, and collaborative support before, during, and after migration,\u201d he says. \u201cOur portfolio includes secure and Hybrid Private Cloud Hosting, Colocation, Disaster Recovery, Backup, Desktop as a Service and Security offerings that are available globally and are backed by a 100% uptime SLA. Unique to Otava, we also offer compliant cloud standard at no extra cost.\u201d\nOtava\u2019s specialty is working with companies that require a high degree of compliance, including those in finance, healthcare, and retail. All of the company\u2019s facilities \u2013 including 18 data centers located in Denver, Phoenix, Dallas, Santa Barbara, Los Angeles, Cleveland, New York, Atlanta, Indianapolis, Ann Arbor, Flint, Las Vegas, Austin, Washington DC, as well as Frankfurt and Dusseldorf, Germany and Manchester, United Kingdom \u2013 are compliant with HIPAA, HITECH, HITRUST, ISO 27001, PCI-DSS, and SOC 1, 2, and 3 certifications.\n\u201cOtava\u2019s Gen\u00b3 Cloud platform is built on VMware Cloud Director and is optimized for industries with advanced security and compliance requirements,\u201d he adds. \u201cIt can be consumed on a self-service or fully managed basis in public, reserved, or private cloud deployment models \u2013 giving IT teams more agility, control, and autonomy over their cloud operations and an easy path to a hybrid model.\u201d\nThe company\u2019s standard private cloud offering also includes a self-managed version that enables customers to focus on the cloud capabilities they want \u2013 including the ability to focus on application development rather than the management of servers. It also offers a fully managed cloud that gives enterprises the option of benefiting from a customized cloud that meets their unique needs, but is fully monitored and maintained by Otava\u2019s experts.\nCustomers who need public cloud infrastructure are also covered. Otava provides everything enterprises need to plan, build, and deploy software-defined infrastructure with Amazon Web Services, Google Cloud, and Microsoft Azure.\nHouske notes that, increasingly, many customers require a multi-cloud or hybrid approach.\n\u201cMost organizations recognize that one cloud platform will not fit all of their needs,\u201d he says. \u201cMulti-cloud environments are required to handle various workloads and achieve optimal results, but orchestrating multiple environments can be complex to manage. We dramatically simplify that process for our customers.\u201d\nHouske says being VMware Cloud Verified helps that effort significantly.\n\u201cOur entire Gen\u00b3 Cloud portfolio is VMware Cloud Verified,\u201d he says. \u201cIt\u2019s important because it gives our customers a standard benchmark to measure against when creating a cloud environment. Our complementary services all flow through our core cloud platform, providing clients with a simple and frictionless route to achieve maximum benefits. Ultimately, it means that when customers are creating a hybrid environment, they have certainty that they are building on validated reference architecture. For current on-premises VMware users, it becomes extremely simple to snap into the Otava cloud environment.\u201d\nThis is particularly relevant to organizations that face what Houske sees as the four most common challenges today: managing an increasingly remote workforce, handling the complexities associated with multi-cloud environments, the need to optimize resources and do more with less, and the imperative to reduce the complexities of day-to-day IT operations.\nOtava offers a complimentary demo of its cloud solutions and services at www.otava.com\/contact.\nLearn more about Otava and its partnership with VMware here.