\u201cAmong the many lessons learned from today\u2019s global pandemic is that humanity\u2019s choices today determine our future outcomes. In the area of sustainability (and elsewhere), we can always make better choices. And with technology, we have a\u00a0powerful lever to make those better choices feasible. Thus, we must all show willingness to embrace this kind of change. Starting in 2020 \u2014 and building on 10 years of sustainability work \u2014 we have embarked on a bold journey that will provide\u00a0year-on-year momentum towards a circular, carbon neutral and healthy future with the help of IT. We do this because we should and because we can\u2026\u201d\n-- Steinar S\u00f8nsteby, CEO of Atea ASA in the company's Corporate Responsibility and Sustainability Report 2020\nIn May of this year, Atea was recognized by the Financial Times as one of a select group of companies that have made great progress in curbing their greenhouse gases. The largest provider of IT infrastructure in Sweden, Atea serves more than 1,000 commercial and government customers from 35 locations across the nation.\nWe recently caught up with Chiara Selvetti, head of sustainability, to learn more about the company\u2019s commitment to achieving zero carbon emissions, where gains are being made, and why Atea\u2019s leadership believes it\u2019s crucial to have a plan not only to transition away from fossil fuels, but also to determine what happens to older IT hardware when it is replaced. She also shared her recommendations on steps all organizations can take as they embark on their sustainability journey.\n\u201cWe are a value-driven company \u2013 we are passionate about what we do,\u201d says Selvetti. \u201cWe win as a team, and we take personal responsibility while fostering a strong culture that attracts the industry\u2019s biggest hearts and fastest brains. Our mission and our values are key to understanding our sustainability commitment. With our market position, in a region that leads the transition towards net zero across all industries, it is natural for us to build a responsible business strategy and drive a sustainable future with the help of IT.\u201d\nAtea works with many large private-sector companies that need cutting-edge IT to be competitive and to do business in new ways. Selvetti notes that Atea helps these industry leaders use their data in strategic ways in a smart and secure infrastructure that delivers an effective and safe digital workplace for employees no matter where there are. But she cautions that it\u2019s not only the proven performance of the company\u2019s IT solutions and services that are behind Atea\u2019s rapid growth.\n\u201cWe conduct an annual survey in our Atea Sustainability Focus initiative,\u201d adds Selvetti. \u201cIn that, hundreds of Nordic IT buyers tell us how they view sustainability and IT, both as it relates to what they do themselves and what they want to see from the industry and their partners. From this we know that IT departments are expected to contribute to the business\u2019s sustainability goals, and among those goals, the environment and climate are at the top\u2026 The majority say they prioritize sustainability when purchasing IT.\u201d\nWith that being the case, Atea\u2019s success should come as no surprise. The company was the first IT infrastructure reseller in Europe to join the Responsible Business Alliance. It also decreased its CO2 emissions since 2019 by nearly 30% and reused and recycled 453,210 units and products last year. The company has also been a UN Global Compact Signatory since 2010, and it received a Platinum CSR rating by EcoVadis for the second year in a row.\n\u201cIncreased digitization has the potential to reduce global emissions by 30%, radically transforming the way we produce, consume, travel, and eat,\u201d Selvetti says. \u201cCloud technologies are critical to ensure sustainability of such digitalization. Energy efficiency is a necessary but not sufficient condition for this to occur. All cloud technologies need to be powered by renewables too. For both reasons, we are very much committed to our partnership with VMware. We rely on VMware technologies, and we share the same vision for a zero-carbon future.\u201d\nSelvetti notes that one customer, a Swedish manufacturer of electrical systems, offers a great example. The company recently achieved an annual electricity savings of 66% by switching to Atea\u2019s cloud.\n\u201cWe also want to achieve a 50% reduction in CO2 emissions by 2030,\u201d she says. \u201cThis includes phasing out the use of fossil fuels, reducing air travel, and cutting our transport emissions in half while also using 100% renewables. It\u2019s also important to note that we are committed to taking back 100% of the devices and hardware we replace in order to effectively recycle them. To that end, we established what we call the 100% Club, and it already has 400 members who have committed to that same ideal.\u201d\nSelvetti has the following recommendations for other IT companies that want to make sustainability a focal point of their operations.\n\u201cMake the issue of climate change and your commitment to addressing it visible in your organization and integrate it with your finances,\u201d she stresses. \u201cThen find and use your leverage. The transformation to a zero-carbon world requires changes throughout numerous ecosystems. Find where your organization has real leverage and make it happen.\u201d\nLearn more about Atea and its partnership with VMware here.