By Mark Alexander\nThe world has changed. And with it, you and your organization will have too. You\u2019ve adapted how you work and perhaps accelerated changes that, until the pandemic, were not a priority. There\u2019s nothing like a crisis to focus attention. \nBefore COVID-19, we were already working with many clients keen to transform how their organizations communicated and collaborated. Across all sectors, around the world, similar concerns: How can we boost productivity? How do we reduce complexity and too many suppliers? How do we keep costs under control? \nThese organizations were ahead of the curve. When Covid-19 closed offices and sent people home, we worked with those clients to accelerate those plans. Yet with other clients, in times of need, I\u2019m proud to say we were also able to respond; to help enterprises answer those questions and to enable business continuity; and in turn support the vital work they were doing to benefit others, across all sectors, around the world. \nAnywhere can be an effective workplace\nToday, we see that in some countries, offices are re-opening, and that people are returning to their former workplaces. There are many variations and exceptions to this but overall, we\u2019re seeing a fundamental change. It\u2019s not just about a \u2018return to the office\u2019. Organizations are finding new ways of working: reducing their footprint; remodeling their buildings; re-thinking how, when and where their people should work. Similarly, employees have found new ways to be and do. \nOn a personal note, I\u2019ve found that working remotely \u2013 whether meeting clients, partners, or colleagues \u2013 it\u2019s possible to maintain that vital human connection and develop those all-important relationships. The effectiveness and efficiency of the technology has also meant my own productivity has increased. The same is probably true for you and for many of your employees. The fact is an effective workspace can be anywhere. The pandemic has shown that, across most industries and regions, remote working is proven as viable. \nJust a few years ago, this way of working would not have been possible. The technology has allowed continuity - and allowed the world to function. The innovation we have seen from our partners, the dedication and hard work from our employees, and the willingness of clients to put their trust in us\u2026these have all shone like beacons over the last twenty months or so. \nEvolving to optimize the employee experience \nBut for some, remote work is not without its challenges: Feeling isolated, having meeting fatigue, difficulty in separating home and work life, or feeling excluded in some way\u2014there are many reasons why being together is important in our lives.\nWe see that most employees want the option to work on company premises. As you seek to optimize your operating model, it\u2019s clear that hybrid working must satisfy evolving employee expectations but also vital enterprise functions. The challenge then is to ensure that your organizational strategies, policies, and technology can cater to hybrid working. As you evolve, you can optimize your employee experience\u2014and ensure a consistent and frictionless customer experience too.\nSupporting sustainability initiatives\nChange however, is reflected not just at an individual, local, or even regional level. The rise of hybrid working, in redefined office spaces, and perhaps, more-purposeful travel is in keeping with another trend: sustainability. In parallel with the pandemic, there is now an increased focus on this objective. Many enterprises have now signed up to meet international sustainability and workplace standards and are working toward net-zero targets. \nIt\u2019s something we\u2019re committed to helping our clients achieve\u2014and world-class communications and collaboration technology has a major part to play in this. Cloud-based contact centers let people work securely from anywhere on any device; virtual and hybrid events help bring people together when they can\u2019t or don\u2019t need to be together. Moreover, meeting-room solutions enable colleagues to connect with others and unite office-based and multiple remote audiences. \nThe pace of innovation continues to increase\nWorking with our technology partners, we have been able to provide the tools and support needed. And the pace of innovation only increases. Cisco, for example, has introduced more than 800 new features and devices in recent months, enhancing its WebEx platform for \u00ad\u00ad\u00ad\u00ad\u00admeetings, calling, messaging, and event management directed at hybrid work. Developments in machine learning and AI technology are bringing people closer than ever, allowing for better communication and collaboration, even at a distance. \nNew challenges and new opportunities\nAs a business at the forefront of connecting others, enabling superior communication and collaboration, this has been a time like no other. The future remains full of challenges (but also opportunities too) and these are a few of the questions that we are now helping our clients answer: \n\n\u2018As employees return, how do we ensure sufficient network bandwidth to handle virtual events and increased video streaming?\u2019 \n\u2018With hybrid working, how can we ensure low-cost, carrier-grade cloud calls no matter the location or the device?\u2019 \nAnother prescient question: \u2018No matter where our employees are working from, how do we migrate our contact center to the cloud and deliver a world-class customer experience using unified communications technology?\u2019\nAcross all of these, there is an ever-present concern, only heightened by remote working: \u2018How do we ensure that our data is always secure, whether across a connection or at rest?\u2019\n\nEverything is interconnected\nWhatever your challenges are, whether in human resources, IT, or operations, I encourage you to discuss them with us so that together we can address them - and do so holistically. Everything is interconnected. \nWe\u2019re all on the same journey and we\u2019re here to help you stay ahead in the new world of hybrid working, scalable, sustainable, and secure.\nTo find out more about transitioning your collaboration and communications to the Cloud while delivering outstanding employee experience for increased productivity, visit us.