Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

BrandPost By Aaron Goldberg
Oct 19, 2020
IT Leadership

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Credit: iStock

Cloud computing has become commonplace at organizations of all sizes. However, not all cloud deployments are created equal. They can range from simply cloud-hosted applications to the most modern purpose-built cloud-native architectures. There are substantial differences in value that can be derived from how an application on cloud is designed and deployed.

Adobe recently re-architected Adobe Experience Manager to be fully cloud native. Experience Manager as a Cloud Service is built upon a container-based infrastructure, API-driven development, and guided DevOps processes, allowing IT to focus on strategic business outcomes instead of getting slowed down by operational concerns. One of the key benefits is that new innovations and critical fixes are released automatically without any disruptions. This removes the burden of day-to-day maintenance tasks as well as the need to plan and budget for product upgrades, hence lowering the total cost of ownership (TCO) significantly. 

Getting continuous innovations means marketers can stay ahead of the curve in experience management technology and leverage new capabilities to meet ever-evolving consumer expectations. Another key benefit is performance, both for end consumers of the experience and for marketers who are creating the experience. For instance, with microservices, uploading a large amount of new content—a highly demanding task—is done on a dedicated service, making it significantly faster.

A quick review of how AEM as a Cloud Service benefits real customers is a great way to understand why it’s such a compelling offering.

Dechert LLP, a global law firm established in 1975, has more than 100 contributors globally and yet a small team to manage its website. The legacy CMS took months to update and required an enormous manual effort to preserve legacy web pages.

Moving to AEM as a Cloud Service immediately simplified the upgrade problem. But the benefits for Dechert didn’t stop there. There was also a dramatic improvement in site speed, as demonstrated by Dechert’s A+ speed rating by Bitcatcha.

Alice Cervantes, senior digital marketing manager at Dechert, said, “Moving our site to Adobe Experience Manager as a Cloud Service has given us the ability to experiment and explore more innovative ways to deliver the ideal digital experience and make a difference for our clients.”

Another example is Ping Identity, which provides solutions for zero-trust identity-defined security to half of the Fortune 500. Ping’s website is critical to the firm’s success, and to improve the visitor experience, the company moved to AEM as a Cloud Service. This migration dramatically reduced the resources necessary to manage and update content. Less time managing technology means more time focusing on the customer experience.

Adobe Experience Manager as a Cloud Service delivers much more than the basic benefits of cloud infrastructure or hosted services. The modern architecture improves sites’ performance, resilience, and agility without worrying about infrastructure. The use of Cloud Service also significantly reduces TCO and delivers improved cost efficiencies every day. This frees up budget for new projects to deliver innovation. AEM as a Cloud Service is a cloud service done right.