Today, application experience practically\u202fis\u202fthe brand. More\u00a0and more, consumer loyalty is inspired by a company\u2019s app: its speed, features, capabilities, and ease of use. And that\u2019s true in everything from healthcare and retail to government and education.\u202f\u00a0\nIncreasingly more\u202ftransactions\u202fare taking place through modern distributed cloud-native applications\u00a0spanning\u202fevery industry.\u202f\u00a0Built to\u00a0take advantage of cloud computing frameworks,\u00a0cloud-native applications\u00a0must meet the expectations of mission critical businesses\u00a0for\u00a0feature velocity, security and consistent performance. Users are looking for optimized experiences from their apps\u2014primarily, how\u202ffast does the application execute,\u202fscale,\u00a0and\u00a0how\u202fquickly new features can go to market.\u00a0\u202f\u00a0\nCloud native\u00a0is a software approach in which apps are built of microservices and run in the cloud. It allows for faster feature updates and upgrades, while minimizing failures. This\u00a0accelerates\u00a0optimized user experiences. And because cloud native is a simpler operating model and\u00a0the thinner\u00a0components of\u00a0apps are scaled across the internet,\u00a0the task of management\u00a0and operations to support the applications\u00a0becomes\u00a0simpler.\u00a0\u00a0\u00a0\nCIOs still need to consider\u202fall\u202fthe potential problems that occur when we pull apart applications.\u202fApp\u202fcomponents\u202fare being sprinkled across on-prem data centers, public and private cloud, mobile devices, and the edge. This is done for\u202fperformance and\u202fagility reasons, but\u00a0cost and\u00a0governance over different portions of data\u202fcan also play a role.\u202f\nBusinesses also need\u00a0the\u00a0operational efficiency\u00a0to monitor,\u202fobserve,\u00a0and run their apps transparently,\u00a0simply, and securely\u00a0across multiple clouds.\u00a0\u00a0\u00a0\nCisco\u2019s application-first infrastructure vision is\u00a0centered on\u00a0helping customers accelerate to and solve problems for the\u00a0modern\u00a0cloud\u00a0native applications world. As more companies are shifting the way they\u2019re delivering apps to\u00a0more distributed\u00a0architectures,\u00a0Cisco\u00a0can help with the challenges\u00a0they\u202fface\u202fby\u00a0providing connectivity, security, and observability\u00a0solutions\u00a0across all layers of the stack \u2013 from the\u00a0application and\u00a0API to the infrastructure.\u00a0\u202f\u202f\u00a0\nCisco\u00a0is helping\u00a0customers transition in three\u202fways: innovation, choice, and\u202ftrust.\u00a0\u00a0\nInnovation\u202f\nCisco is providing\u202fmodern\u00a0technology\u202fplatforms\u202fthat\u202fprovide\u202fan\u202fessential control point for customers. This allows them\u202fto get more value from cloud\u202finvestments by simplifying operations, continuously optimizing\u202ftheir\u202fmulticloud\u202fenvironments,\u202fand accelerating service delivery to address business needs.\u202f\u00a0\nFor example,\u00a0Cisco\u2019s full-stack observability solution provides a framework for visibility, insights and actions across all layers of the stack.\u00a0Cisco AppDynamics\u202fprovides the infrastructure monitoring to have full visibility into applications,\u00a0and\u202f Cisco ThousandEyes\u2019 digital\u00a0experience monitoring sees into end-to-end networks across any network service provider and across compute layers, both physical\u00a0and cloud native. Cisco\u00a0Intersight\u00a0provides\u00a0a cloud operations platform\u00a0for\u00a0orchestrating\u00a0applications and infrastructure across public cloud and on-premises environments. These tools enable CIOs to begin adopting\u00a0cloud\u00a0without massive capital investment\u00a0and ensuring the\u00a0best application experiences.\u00a0\u00a0\nChoice and Trust\u202f\u00a0\nCisco is a cloud-neutral company\u00a0so customers can choose\u00a0where\u00a0apps and\u00a0data need to sit,\u00a0how\u00a0they are\u00a0monitored and\u00a0secured, and\u00a0how to implement\u00a0cloud native technologies. Cisco\u00a0protects customer\u00a0data and\u00a0provides\u00a0customers\u00a0choice of how to operate\u00a0and consume\u00a0cloud-native technologies\u00a0in the way that works best for them.\u00a0\nThere are plenty of challenges CIOs face when they start to think about\u202fmigrating to\u202fthe\u202fcloud\u2014agility, security, and delivering the best application experiences. Cisco\u2019s application-first infrastructure vision is all about solving these challenges\u202fand working with customers to help them succeed in their cloud adoption.\u202f\u00a0\nFor information on Cisco Cloud Solutions, visit here.\nVijoy Pandey is VP and CTO of Cisco Cloud Platform and Solutions Group.