Now that we\u2019re well into 2021, enterprises that thrived during the upheaval of the pandemic did so because they adapted their business processes, or accelerated improvements that were already underway. Recently, I sat in on a CIO roundtable with tech leaders across IT, education, logistics, and the public sector to discuss IT reinvention and the way it\u2019s changing the role of IT.\nFirst, I define reinvention as an organization shifting responsibilities from the traditional cost and complexity management to those capabilities that address the emerging needs of a business, ultimately enabling every company to become a tech-driven company while simultaneously running the business.\nThere is also a dual mandate to support both traditional product lines and new digital business units, the formalization of which of varies by industry sector. This has implications on the evolving role of the chief information officer (CIO) and the IT organization to drive the digital mandate or cede that role to a chief digital officer (CDO), which can also vary by organization. The journey is different for everyone. Here are some of the key takeaways from our discussion.\nLeading new technology adoption\nJuniper Networks CIO Sharon Mandell is leading her company\u2019s reinvention with software-as-a-service (SaaS) offerings \u201cto become a different kind of operating company\u201d and \u201ccustomer experience organization.\u201d She explained that she sometimes faces challenges moving the business off the status quo and asks whether leaders are being thoughtful about their business models, \u201cnot only in our products but across the business to solve the business challenges.\u201d\n\u201cOnce something is stable and people have moved on, it's very hard to get them to let go of it and that keeps you bound in a certain set of resources\u2014which typically are not the resources you need for the future. It's often difficult to change that mindset,\u201d she adds.\nHans Keller is CIO at Erickson Living, which has a cross-threaded business model of geriatric practices and restaurants across the U.S. in facilities that span 40 million square feet of real estate. Keller sees his team\u2019s model as an \u201cintersection between design thinking, lean agile, and visual collaboration\u2026to make sure we understand what problem we're trying to solve.\u201d He goes on to explain that, \u201cThe how should be consistent and the what should always change.\u201d\nKen Piddington, CIO at US Silica, a 120-year-old, Texas-based mining processing and logistics company, said his company had been reinventing before the pandemic, but the pandemic shifted the timing and the prioritization of some projects. \u201cI think the biggest thing for us\u2026from an IT perspective [is] a change in mindset and starting to think more like products, as opposed to projects, and that's really been good for us,\u201d he shared. US Silica has also worked differently with its end customers, which include truck drivers who are always mobile, and a nationwide supply chain, to get app releases in their hands as quickly as possible.\nServing a remote workforce and community\nShonita Stevenson of the L.A. County Public Library serves 100,000 employees in 34 departments and millions of constituents across the county. The library dispatched staff home to work remotely with tablets and laptops, leveraging Office 365 and undertaking a county-wide risk management framework. \u201cWe were able to push all of our processes and operations basically from the scheduler and we're remotely working pretty effectively,\u201d she says. \u201cI think we have to still continue to think outside the box when we're pushing a technology to drive where we're going and then allow the flexibility of it to create a roadmap.\u201d\nCapitalizing on success\nLin Zhou, CIO of The New School, says reinvention is innately part of its strategy, and that technology itself is essential to literacy in the same way reading and writing are. \u201cWe are blurring the lines between CIO and approvals. We work together [and] partner [to] create degree programs and minors and those are initiated by IT. That\u2019s one example of how we are shifting the strategy,\u201d he explained. The New School is also incubating its IT work so it owns its intellectual property, folding customer centricity into its reinvention, and in the process more than tripled its Net Promoter Score.\nMaurice Tayeh is CIO of Hatch, an engineering, project, and construction, business consulting, and operational services firm. He explained that for organizations that were already delivering superior service, the pandemic presented an opportunity to amplify what they do, position it as a potential revenue source, and \u201clift their game and really become part of the business rather than just the support organization.\u201d\n\u201cAny company is going to have applications to the hundreds, and possibly, thousands. So, how do you take these solutions that you developed internally and try to sell [them]? There is a great opportunity here to monetize these services,\u201d he shared.\nMoving beyond device management\nTerence Felton, CIO at Waubonsee Community College, manages device deployments across his campuses and much more. \u201cWhen you start talking about the strategic use of technology, we want to talk about processes and business functions, which I don't think we talk about enough as technologists,\u201d he explains.\n\u201cWe really need to be paying much more attention to the process, the function\u2026the business case that we are trying to either innovate or change. What we're struggling with in terms of reinvention is the sort of tug of war between computing end user devices and cloud, which is, by nature, sort of very tactical. On the one hand, I need IT to support my iPads. On the other hand, I also need IT to automate my entire student recruiting admissions registration systems.\u201d\nRodney Nobles, CIO at Waukesha County Technical College, threw out the formal strategic plan a few years ago and went for an IT brand statement instead\u2014reinvent, rethink, and repurpose processes and technology so people can have content anywhere at any time on any device. \u201cIt\u2019s not hard for my staff to remember. Everything we do touches that [statement] or we don't do it. We're in education, so we're about enrollment, retention, and completion\u2026and that's what we work towards,\u201d he says.\nHe adds that while many departments or divisions see IT as just a service provider for their devices, he wants them to look beyond that, and the pandemic created that opportunity. \u201cIt\u2019s about people, processes, and technology. They\u2019ve all got to work in harmony together,\u201d he says.\nSpeed with purpose\nNobles and Tayeh also addressed the issue of speed versus quality, something Nobles refers to as \u201cspeed with purpose.\u201d \u201cIt\u2019s like a big puzzle, and you need to make sure that the pieces fit and they fit right,\u201d explains Tayeh. \u201cI don't want to sacrifice speed if it's not properly glued together because, yes, you may get a solution out of the door...but you're going to spend tons of time trying to patch it and keep it working, which to me, that's money, that's time, and most importantly, that's sometimes a bad user experience.\u201d\nWhile the roundtable represented different industry sectors and overarching business mandates, many of the underlying threads are common. There is no one-size-fits-all solution, and it\u2019s valuable for service providers to engage with customers across industries and sectors to listen to their concerns and goals, and tailor solutions accordingly, especially as the traditional notion of IT expands across the entire organization.