The impacts of the coronavirus pandemic have placed pricing flexibility in the spotlight for companies eager to access a seamless hybrid cloud experience without the financial burden of lengthy procurement cycles. By aligning IT economics to business priorities, the NetApp Keystone Flex Subscription offering provides an invaluable tool for CIOs looking for a pay-as-you-grow service.\nWith uncertainty dominating people\u2019s lives and affecting business plans, the ability to deliver on the specific goals they need to achieve \u2014 for example capacity and level of performance \u2014 against the backdrop of what their organizations can afford has become an even more pressing priority for IT leaders.\n\u201cConsumption economics fits around the budget envelope and allows IT teams to configure the service as they wish, in alignment with business outcomes,\u201d says Sheila Rohra, Senior Vice President of Customer Success at NetApp. The pay-by-the-drip nature of the Flex Subscription contract means you can exit after a minimum term of one year. Rohra highlights how this provides greater flexibility at the same time as involving lower financial risk.\nBeing able to avoid the constraints of a long-term capex investment in a service solution does not simply have the potential to save money, however. It allows a fundamental shift in how CIOs think about their business, according to NetApp\u2019s Head of Customer Experience Office, Biren Fondekar.\n\u201cCIOs can just focus on their business outcomes without being locked in. This is a game-changer,\u201d says Fondekar. By reproducing the kind of experience they have grown accustomed to by using the cloud, IT leaders can use the Flex Subscription service to access the same cloud experience on their premises as a waypoint on the cloud journey.\nAn additional bonus is that Flex Subscription allows CIOs to choose who operates each piece of infrastructure, which translates into more flexibility and lower risk overall. Because the journey to the cloud is something IT leaders are already familiar with, consumption economics fits perfectly within that mold by helping make the transition even more seamless.\n\u201cCloud computing, managed services \u2014 be they remote or digital \u2014 are megatrends that are creating a shift to consumption economics,\u201d says Rohra. By liberating CIOs from the strictures of a long-term capex commitment, Flex Subscription is not only providing financial and business flexibility, but also aiding organizations with their digital transformation and cloud journeys.\nConsumption-based offerings are an ideal starting point on the way to full cloud-based services, for example by way of providing backup, explains Rohra. \u201cSo it\u2019s not just a service that you pay by the drip, it\u2019s also a steppingstone to migrate to the cloud,\u201d she says.\nBy taking infrastructure out of the equation, Fondekar points out, consumption models allow CIOs to focus on business outcomes. \u201cThe infrastructure \u00a0just happens in the background,\u201d he says. \u201cAll the things you\u2019d normally have to do with the data, for example safety and security, is now done for you.\u201d\nConsumption economics has allowed the conversation to shift from the product\u2019s bells and whistles to the actual kind of performance and financial flexibility a business is looking for, adds Rohra. \u201cIt\u2019s more about understanding the customers\u2019 business needs and translating those into design and infrastructure so they can consume our technology the way they want to in order to achieve their business outcomes.\u201d\nFor new customers especially, Rohra observes, the consumption-model conversation is a great ice breaker. Regardless of the model they choose to adopt, it is a good starting point that allows the focus to be on how to make the relationship successful.\nThere are cases when a company\u2019s core legacy applications are best left on-premises, at least for the time being. The NetApp Keystone Flex Subscription service \u00a0is ideally suited to tie edge locations back into a core data center.\n\u201cI think we\u2019re going to be in a hybrid environment for a very long time,\u201d adds Fondekar. \u201cCustomers are looking at their data holistically,\u201d he says. \u201cTerabytes of data can\u2019t all be moved quickly to the cloud. So a hybrid architecture can be the best solution.\u201d\nIt is important for customers to be able to choose the configuration that suits them best. Focusing on the use case is key. At a time of post-pandemic recovery, organizations are keen to avoid over-provisioning their systems in the longer term when all they may need is a short-term fix.\n\u201cWe see more and more conversations in our pipeline where customers are focused on outcomes,\u201d notes Rohra. \u201cThey are less and less interested in on-premises infrastructure. They want NetApp to give them the flexibility to figure out their cloud strategy and cloud transition. So it\u2019s about transitioning towards outcomes in the spirit of flexibility.\u201d\nRemote management is a key part of automation. With fewer humans on site, at the data center, the use of NetApp\u2019s Active IQ digital advisor provides insights to the infrastructure, while also giving the flexibility to cope with greater volumes or different business outcomes. \u201cAll of this can be done digitally,\u201d explains Rohra, \u201cso we don\u2019t need a wrapper of managed services around it, and the whole experience becomes fast and simple.\u201d\nWhen the infrastructure is automated and self-healing, a number of important tasks that would normally take time to manage and execute are handled digitally. \u201cSimple things like fine-tuning your infrastructure and ensuring your capacity is adequate, they used to be done by humans. Now they\u2019re done by machines,\u201d says Fondekar.\nThis leaves CIOs free to focus on what really matters to their organizations: delivering the best possible IT services that deliver efficient and lowest-cost outcomes that are fully aligned with their business objectives.