Care about growth? Then you should care about user retention.\nWithout retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users\u2014which means no sustainable growth and no means to generate revenue.\n\n"Retention is a critical metric for any product or service, but most teams don\u2019t have a deep understanding of how to improve it. \u2018The Product Analytics Playbook\u2019 provides actionable strategies you can apply immediately to keep users coming back."\nNIR EYAL, AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS\n\nThere are thousands of articles listing \u2018growth hacks\u2019 for increasing retention, ranging from social media tactics, to drip campaigns, targeted ads, and push notifications, etc. The problem with most of these tactics are that they\u2019re just that: short-term, often unspecific tactics that lead to a transient uptick in active users. To date, there is no broadly applicable framework for improving user retention at various stages of the user lifecycle. Until now.\nWith this playbook, you will learn\n\nHow to gauge your business\u2019s true growth.\nThe importance of analyzing retention along different stages of a user\u2019s lifecycle.\nHow to identify user behaviors and actions correlated with user retention.\nHow to activate newly acquired users into becoming regular current users.\nHow to turn current users into more engaged power users.\nHow you can bring back users who have become dormant.\n\nWhat this Playbook is not\n\nShort-lived tactics or \u2018growth hacks.\u2019\nA magic formula that will improve retention.\n\nThis framework is an adaptable, repeatable strategy that can be put in place for products at all stages of growth, and in all verticals. Whether you\u2019re a growth professional or just starting out,\u00a0Mastering Retention\u00a0will be your go-to guide to leveraging user behavior in order to understand and improve retention.