How PetSmart IT grooms the customer experience

Mike Goodwin, CIO, discusses how a new product management model is key to streamlining the "pet parent's" customer experience.
michale goodwin cio petsmart
PetSmart
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Martha Heller is CEO of Heller Search Associates, an IT executive recruiting firm specializing in CIO, CTO, CISO and senior technology roles in all industries. She is the author The CIO Paradox: Battling the Contradictions of IT Leadership and Be the Business: CIOs in the New Era of IT. To join the IT career conversation, subscribe to The Heller Report.