According to Statistics NZ, it is projected that about one in 4.5 New Zealanders will be 65 years old or older by 2036. The big question is how New Zealand can find a way to improve the quality of life and ensure quality medical care for the elderly, without compromising on the needs of the younger generation.\nThe growing number of retirement homes and villages in New Zealand seem to be very well positioned to try non-invasive technologies, using data analytics to improve efficiency of the care offered to the elderly, and to focus on preventive, rather than reactive mode of the care using big data analytics and artificial intelligence (AI) technologies.\n[ Learn the secrets of highly successful data analytics teams. | Beware the 12 myths of data analytics and the sure-fire ways organizations fail at data analytics. | Get the latest on data analytics by signing up for CIO newsletters. ]\nOur ongoing research project on big data analytics and the use of AI algorithms brought our attention to an interesting approach that is being tested in by the SMU-TCS iCity Lab in Singapore and could be a model for New Zealand. It has begun a project experimenting with technologies to address the needs of its senior citizens living alone. This could be a first step towards using big data and analytics to prepare for the ageing populating without compromising the resources that are required for the education, healthcare and wellbeing of the younger generation.\nMultiple motion sensors installed in the flats occupied by elderly people living in government-sponsored housing measure their moving and sleeping patterns. This is done without imposing on the elderly the need to interact with technology themselves. Data collected by these motion sensors is analysed using AI algorithms to identify situations that may pose a danger to the individual\u2019s life or may indicate early symptoms of an illness. For example, lack of motion for an extended period of time when an elderly person is inside the house may indicate that she or he has fallen and cannot get up or possibly is unconscious. In such situations, a caregiver will be alerted to take a closer look into the movement patterns of the person and decide whether to check on her or him or call the emergency services.\nAnalysis of patterns recorded by multiple sensors, and changes in patterns of behaviour over time, can indicate the possibility of depression or deteriorating health (for example, if the person is not leaving the house as often as before). Such changes would indicate for caregivers the need to investigate the possible reasons and take preventive action. Furthermore, AI would also learn patterns of a specific individual\u2019s behaviour, thus flag to a caregiver any deviation from their regular patterns of activity.\nYou may consider such an approach as a surveillance\u2014\u2018Big Brother is watching you\u2019. But is it really? We are living in the era of digitisation, where social networks and online communications leave so many digital traces that thinking about data collected via motion sensors as surveillance would be wrong. In particular during COVID-19 self-isolation, relying on the motion sensor data could have helped to reduce the need for personal contacts which has been the source of the COVID-19 clusters in nursing homes in New Zealand and around the world, leading to tragic consequences.\nInstead of regarding motion sensors as surveillance, think about opportunities that big data is opening for improving care and living conditions for the elderly, without increasing costs for healthcare and other essential services nation-wide.\nThe technical challenge to such analysed monitoring is significant. In the case of the motion sensors used at the flats of the elderly, the amount of data collected by the sensors is a substantial: 100 parameters are measured every four seconds, which results in huge data sets analysed to detect individuals\u2019 pattern changes over time.\nBut when we think about the potential of this data to be used to serve different stakeholders, it is enormous. Caregivers could be more efficient in taking care of more elderly people, the health system could be better organised to deal with early symptoms, which in turn could reduce costs of medical care and duration of hospital stay for elderly. Social workers could be more focused (and therefore more efficient) if they are aware of specific patterns and changes in behavior of an elderly person in their care. For the government in the long term, it could mean significant efficiencies in the way it supports and funds various services to the ageing population.\nJulia Kotlarsky and Ilan Oshri are University of Auckland professors. Kotlarsky is in the Information Systems and Operations Management Department and Oshri is in the Graduate School of Management.