By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in the digital realm but delivering the right content at the right time is complex. Each brand needs a deep understanding of their customer to personalize content in an effective way. Real-time personalization is the foundation of effective content delivery that increases loyalty.\nTo achieve that, marketers must move to automated tools for effective content management and delivery. After all, the speed, breadth of data, and amount of content that are in play in today\u2019s market make doing it by hand impossible. AI is the driver for creating digital systems that can meet this challenge.\nNew Adobe AI Announcements\nAdobe has now added Customer AI to Adobe\u2019s Real-Time Customer Data Platform (CDP).\u00a0 This ensures that algorithms are using the most accurate and complete data available to better understand and analyze customer interactions.\u00a0 This platform also integrates omnichannel data and other sources, reaching out to capture such diverse data as PoS information, web behavior, buying activity, and more.\nIn addition, Adobe has announced two new AI tools, Customer and Content AI that are available in beta.\u00a0 Brands can combine the power of Adobe Experience Manager and these two new tools to deliver new insights.\u00a0 For example, brands can assess how keywords in searches (pertaining to color, perhaps, or size) can change results.\u00a0 This will\u00a0automate the extraction of keywords and tags from content or pieces of content. These tools also support labeling documents or images with custom AI models, eliminating a great deal of time-consuming manual effort.\nTo give a real-world example, imagine that a retailer could automatically label and quantify the color composition of an image. The brand could then deliver visually similar product recommendations to the customer based on intuitive product features such as shape, design, and color.\u00a0Choosing a pair of orange shorts would result in the site showing other shorts, in various shades of that color. The use of content intelligence can also be adapted for use by B2B businesses.\u00a0In that scenario, the platform would \u201clearn\u201d from a search and then show items that are comparable based on color metadata\u00a0or visual similarity. For example, if the customer wanted a fitting with a 90 \u030aangle, the platform could also show other fittings that have that characteristic.\u00a0\nAdobe is committed to providing the technologies and products necessary to deliver next-generation customer experiences. The announcement of Content & Commerce AI provides another important solution for marketers committed to optimizing customer loyalty. The use of AI will become a critical competitive advantage that improves loyalty by providing a differentiated customer experience.