The Lawn Tennis Associationhas upgraded its customer relationship management system in a bid to improve the reliability of information access on its website and to help strengthen business intelligence. The LTA, which is the national body for tennis, moved from Oracle Siebel 7.5.3 to version 8.1.1, in May. The system is used by 150 staff at the LTA headquarters and a further 250 accessing it remotely. It feeds the LTA website, which is accessed by up to 800,000 unique visitors a month, including players, tennis fans, clubs, schools and local authorities. Since implementing the system, it said there had been a 62 per cent improvement in the speed of accessing information for its web users, alongside new functionality and better integration with its Oracle business intelligence systems. The CRM system also cut dropouts on its website, in particular where the LTA systems were losing some potential members’ details during the signup process. But the LTA said it also needed to make the move, because Oracle was withdrawing support for the product this year. The move was made in a busy year for system upgrades at the LTA, which moved to Microsoft SQL Server 2008 and virtualised its servers using VMware. “Oracle’s Siebel CRM technology is the backbone of our website and customer service operations, providing us with the functionality needed to engage with the tennis community more effectively,” said Will Solomon, information systems manager at the LTA. Related content brandpost Sponsored by SAP What goes well with Viña Concha y Toro wines? Meat, fish, poultry, and SAP Viña Concha y Toro, a wine producer that distributes to more than 140 countries worldwide, paired its operation with the SAP Business Technology Platform to enhance its operation and product. By Tom Caldecott, SAP Contributor Dec 04, 2023 4 mins Digital Transformation brandpost Sponsored by Azul How to maximize ROI by choosing the right Java partner for your organization Choosing the right Java provider is a critical decision that can have a significant impact on your organization’s success. By asking the right questions and considering the total cost of ownership, you can ensure that you choose the best Java p By Scott Sellers Dec 04, 2023 5 mins Application Management brandpost Sponsored by DataStax Ask yourself: How can genAI put your content to work? Generative AI applications can readily be built against the documents, emails, meeting transcripts, and other content that knowledge workers produce as a matter of course. By Bryan Kirschner Dec 04, 2023 5 mins Machine Learning Artificial Intelligence feature The CIO’s new role: Orchestrator-in-chief CIOs have unique insight into everything that happens in a company. Some are using that insight to take on a more strategic role. By Minda Zetlin Dec 04, 2023 12 mins CIO C-Suite Business IT Alignment Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe