Google Apps gives you weekly innovation says Bill Wilkins, CIO of First Utility, an energy retailer, in a CIO Profile. The Midlands company sells gas and electricity it has acquired on the open market to its customers and has opted to put its workforce on\nGoogle Apps rather than a more traditional operating system strategy.\n\u201cWe use the Google Apps platform because Google is good enough for the content we produce and very good for the collaboration,\u201d CIO Wilkins tells this title.\n\u201cThe key benefit is innovation week by week. That is the kind of innovation that you want. Users are ill equipped to manage the large upgrade cycle. With Google you get more comfortable with the rate of innovation.\n\u201cGoogle Apps feels right. When people join they need a bit of retraining as they fight the machine a bit. But then they start to collaborate more and there is no \u2018attachment hell\u2019,\u201d Wilkins said of the cultural change away from tools like Microsoft Office.\n\u201cThere is some Microsoft in the organisation \u2013 PowerPoint if people need it, and the finance department needs Excel. But for general purposes, Google is 95 per cent good enough and it is \u00a323 per user, per year, and I get that constant stream of innovation.\u201d\nFirst Utilityhas just 1 per cent of the UK\u2019s energy market, but is the next challenger to the Big Six energy firms, all of whom are electricity and gas generators as well as retailers.