Adam Gerrard, formerly CIO of car hire giants Avis Europe has moved to become the CTO of Laterooms.com the online hotel booking aggregation service. Gerrard had been group CIO of Avis Europe since November 2007. At Avis Gerrard brought together the national IT operations in the various markets Avis operates in to create a central services model that enabled greater sharing of technology and best practices. Read the full CIO interview with Adam Gerrard SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe LateRooms became part of the First Choice travel business in December 2006 when the UK travel operator bought the online business for £108m. First Choice, and later TUI Travel, who acquired First Choice, saw the LateRooms acquisition as an opportunity to bolster their presence in the online only sales market and the burgeoning price comparison market. Consumers use LateRooms to make last minute bookings as well as compare hotel prices in locations. LateRoomshas grown aggressively as a business and now operates in five languages. The Manchester based business launched in 1999 and saw its business grow by 50 per cent in 2008. Related content feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Generative AI Generative AI feature A fluency in business and tech yields success at NATO Manfred Boudreaux-Dehmer speaks with Lee Rennick, host of CIO Leadership Live, Canada, about innovation in technology, leadership across a vast cultural landscape, and what it means to hold the inaugural CIO role at NATO. By CIO staff Sep 27, 2023 6 mins CIO IT Skills Innovation feature The demand for new skills: How can CIOs optimize their team? By Andrea Benito Sep 27, 2023 3 mins opinion The CIO event of the year: What to expect at CIO100 ASEAN Awards By Shirin Robert Sep 26, 2023 3 mins IDG Events IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe