Credit: JJ Van Oosten has been appointed as the new Chief Digital Offer of the LEGO Group, where he will be responsible for all aspects of the organisation’s digital strategy across technology, ecommerce, shopper and consumer engagement. Van Oosten, who has over 25 years of experience in IT and digital leadership roles, will also help to build a digital vision that will embrace emerging digital trends across the firm. “I am excited to join the LEGO Group,” Van Ooosten said. “The mission to inspire and develop children is an important one, and I am honoured and humbled to have an opportunity to play even a small role. Our children’s future will be shaped by automation, AI, robotics and environmental changes. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe “For them to succeed in this new world they need to be agile, able to collaborate and problem solve and think creatively. Play and Lego play in particular, gives them these skills and will help them shape their futures.” He held similar roles at Tesco plc and Kingfisher plc. Van Oosten has also worked as the CIO at Travis Perkins. Read next: New Travis Perkins CIO as JJ Van Oosten leaves to become CDO “We are pleased to welcome JJ,” said Niels B. Christiansen, CEO at the Lego Group. “He brings a great combination of digital expertise and commercial acumen. He has a proven track record leading digital transformations in consumer branded and retail companies and shares our mission-drive business philosophy.” Van Oosten was also the previous CDO of German retailer, REWE, where he managed all aspects of the digital agenda. The role saw him design and build a digital ecosystem that linked the physical and digital channels via mobile and AI technology, whilst also launching continental Europe’s first automated ‘food fulfilment centre’. “Digitalisation is impacting all aspects of our business from how we design products to how we engage with shoppers. It is reshaping the retail landscape and how children play, but it is also offering exciting opportunities and creating new ways for us to bring Lego play to more children around the world,” Christiansen added. Van Oosten’s new role is effective immediately. Related content brandpost Fireside Chat between Tata Communications and Tata Realty: 5 ways how Technology bridges the CX perception gap By Tata Communications Sep 24, 2023 9 mins Emerging Technology feature Mastercard preps for the post-quantum cybersecurity threat A cryptographically relevant quantum computer will put everyday online transactions at risk. Mastercard is preparing for such an eventuality — today. By Poornima Apte Sep 22, 2023 6 mins CIO 100 Quantum Computing Data and Information Security feature 9 famous analytics and AI disasters Insights from data and machine learning algorithms can be invaluable, but mistakes can cost you reputation, revenue, or even lives. These high-profile analytics and AI blunders illustrate what can go wrong. By Thor Olavsrud Sep 22, 2023 13 mins Technology Industry Generative AI Machine Learning feature Top 15 data management platforms available today Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and are becoming increasingly important for customer-centric sales and marketing campaigns. By Peter Wayner Sep 22, 2023 10 mins Marketing Software Data Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe