UK commercial broadcaster ITV has dumped Silverlight from Microsoft for the Adob Flash platform to stream a range of online content including hit shows such as Coronation Street, Emmerdale and The X-Factor. ITVposted the following via a Twitter feed on Tuesday: “As you’ve probably gathered, we’re now using Flash on our site rather than Silverlight.” This is not the first time Microsoft has lost an high profile client. Major League Baseball’s MLB.com trashed Silverlight earlier this year, after just 12 months, in favour of Flash, baseball bosses considering Silverlight too unstable for a profitable subscription service. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe The broadcasterhas cited commercial considerations for the move, determined to reach the the greatest possible number of online viewers. ITV had been using Flash for streaming flagship shows including The X-Factor. Despite recent financial woes ITV promises a popular mix of top entertainment soaps, drama, lifestyle, news and sport shows. Much of its output is available online. Amongst an A-Z of contemporary shows available via ITV Player is an archive of content from ITV1, 2, 3 and 4 including sport, comedy and cult classics. From the ITC archives comes The Prisoner, The Saint, The Champions, Randall And Hopkirk (Deceased), Space 1999 and UFO, while vintage comedy is represented by Carry On Laughing, Rising Damp and On The Buses among others. Related content feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Generative AI Generative AI feature A fluency in business and tech yields success at NATO Manfred Boudreaux-Dehmer speaks with Lee Rennick, host of CIO Leadership Live, Canada, about innovation in technology, leadership across a vast cultural landscape, and what it means to hold the inaugural CIO role at NATO. By CIO staff Sep 27, 2023 6 mins CIO IT Skills Innovation feature The demand for new skills: How can CIOs optimize their team? By Andrea Benito Sep 27, 2023 3 mins opinion The CIO event of the year: What to expect at CIO100 ASEAN Awards By Shirin Robert Sep 26, 2023 3 mins IDG Events IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe