When Marc Roeleveld, Cloud Architect at Uniserver, describes the company\u2019s booming cloud business, it\u2019s clear that everything is done with a keen focus on the needs of the managed service providers (MSPs) and Independent Software Vendors (ISVs) the company serves.\n\u201cWe are 100% focused on the channel,\u201d he says. \u201cOur customers rely on the high-quality cloud infrastructure services we deliver from our data centers on Dutch soil to provide the local, hybrid, and private cloud capabilities their customers need. We help those in the channel focus on their businesses and their customers, not the technical work required to realize the full potential of the cloud.\u201d\nRoeleveld is also quick to point out that, at the end of the day, the cloud is far more than technology.\n\u201cWhen I think of cloud and the software-defined data center, I\u2019m thinking about flexibility, consumption-based pricing models, pay-per-use, ironclad services that make it possible to work in new ways, and infrastructure-as-code,\u201d he says. \u201cI like to think of cloud as much more than \u2018someone else\u2019s computer\u2019 or networks. I consider the cloud a lifestyle for the businesses our customers ultimately serve.\u201d\nJudging by Uniserver\u2019s success, MSPs and ISVs in the Netherlands clearly agree. Founded 20 years ago as a hosting company offering websites and domain names to small and medium-sized enterprises, Uniserver in 2009 shifted its focus to delivering Infrastructure-as-a-Service (IaaS) to MSPs and ISVs working with end users in government, healthcare, manufacturing, and retail.\nToday Uniserver is a VMware Cloud Verified provider, and more than 1,000 businesses use its solutions, which encompass IaaS, virtual workspaces, and backup and disaster recovery, as well as a full array of public, private, and hybrid cloud services. Perhaps most telling, the company\u2019s 80 cloud experts have completed more than 1,000 large-scale cloud projects involving many thousands of virtual machines that have enabled end users\u2019 IT departments to take their digital services to the next level.\n\u201cWe offer VMware Cloud Verified services from each of our four data centers \u2013 all of which are located in Holland,\u201d adds Roeleveld. \u201cIt proves we are a premium-brand service provider.\u201d\n\u2018Making it less complex\u2019\nWhile use cases for the cloud services Uniserver provides through its channel partners vary greatly from organization to organization and from industry to industry, all benefit from the simplicity the cloud makes possible.\n\u201cOur focus is on simplifying IT infrastructure and making it less complex,\u201d says Roeleveld. \u201cFor example, we provide our partners with hybrid and multi-cloud solutions based on the technology that suits them, and we make it easy for them to sell those services without having to worry about lifecycle management, data center costs and maintenance, uptime, or finding qualified cloud experts. In turn, their customers gain radically predictable and simple pricing, as well as cloud capabilities that are backed up by a stringent SLA that guarantees business continuity.\u201d\nSeveral notable trends are influencing use cases of all kinds, however. Roeleveld notes that there is increasing demand for services that enable MSPs and ISVs to lift and shift IaaS services to a hybrid cloud, transform monolithic applications to Platform-as-a-Service, deliver container services, and embrace a multi-cloud approach with greater simplicity.\nThat\u2019s not to say that the entire process is simple. Roeleveld stresses that there are still misconceptions about the cloud, namely that it\u2019s always less expensive, easier to manage, and by default solves all of corporate IT\u2019s problems.\n\u201cLike everything in IT, how effective the cloud is depends on a number of variables,\u201d he says. \u201cThere is no effective \u2018one size fits all\u2019 approach. You need to work with the right partner and the right technology. For those just starting their cloud journey, my advice is to do thorough research before choosing a cloud services provider to work with.\u201d\u00a0\u00a0 \u00a0\nLearn more about Uniserver and its partnership with VMware here.