Data ahead! How smart products are changing the traditional sales cycle

Smart and connected products are changing the traditional sales funnel and customer lifecycle and presenting new challenges and opportunities for CIOs.
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    Related:
  • Marketing
  • Analytics
  • Artificial Intelligence
  • Machine Learning
  • IT Leadership

Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.