Telecom is changing its name later this year to Spark, the company has announced. “Spark better represents what we are today – it is all about digital services, fibre, mobile, data, cloud, entertainment, apps, or whatever new technology is around the corner,” says Telecom chief executive Simon Moutter. The change was announced as part of Telecom’s half-year results, which showed the company adding 200,000 mobile customers in the past year and announcing a new internet-delivered TV and movie service called ShowmeTV. Spark New Zealand Limited is intended to be the new name for the parent company, Telecom Corporation of New Zealand Limited. Until the name change takes place, the company will continue to trade as Telecom and Gen-i. Gen-i will also be known as Spark Digital Solutions, while Telecom Digital Ventures will be rebranded as Spark Ventures. Telecom is number 10 in CIO100, the annual report on the top ICT using organisations in New Zealand. Gartner on surviving – and thriving – in the digital world Linda Price of Gartner writes about the new opportunities and threats businesses must address if they are to survive in the next decade. “We’re operating at a faster pace than in the past and we have to appeal to a broader range of customers in a competitive market place. Our successful initiatives in 4G mobile, fibre, WiFi, cloud services and applications have given us new momentum,” says Moutter, of the rebranding. “When we embarked on this journey, we knew that at some point we would likely move beyond the Telecom name – to something that better reflects what our customers expect from us.” Telecom has embarked on a series of changes in the past year. These include the launching its 4G mobile data network, revamping phone booths into a nationwide network of public Wi-Fi hotspots and exiting the Australian market to focus on its New Zealand business. Send news tips and comments to divina_paredes@idg.co.nz Follow CIO New Zealand on Twitter:@cio_nz Sign up for CIO newsletters for regular updates on CIO news, views and events. Join us on Facebook. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe