Xero chief executive Rod Drury says while 60 per cent of Xero\u2019s revenue come from offshore, the company will continue to focus on the New Zealand market.\nDrury says one of the queries he gets is that if Xero is doing great overseas, are they going to stop doing things in New Zealand.\nHe says this is not the case. \u201cWe have a vision of New Zealand as the test lab for the rest of the world.\u201d\n\u201cWhat is cool about New Zealand is that it is small perfectly formed country," he states. \u201cWe can do some stuff in New Zealand you can\u2019t do anywhere else.\u201d\nAt the same time he espouses New Zealand businesses providing technology as a service to have a goal of getting 30 per cent of their revenue from offshore.\nThis way, he says, the country will benefit by having a bigger revenue base to build better schools and hospitals.\n\u201cWe are fundamentally socialists,\u201d he says, \u201cthe way we get that is by driving exports.\u201d\nDrury notes the accounting software company had now over 250,000 customers across the globe at the end of January, compared to 135,000 about a year ago.\n\u201cIt took five years to get our first 50,000 customers, but in the last 12 months we\u2019ve added 115,000 more. Now with a quarter of a million customers globally, and with the Australian market fast approaching 100,000 customers, we are gaining real momentum.\n\u201cThe results we have achieved over the last year is testament to the innovation of the product development team which is working hard to build the features enabling us to target all small businesses in our core markets, as well as the wider teams in US, Australia, the UK and here in New Zealand,\u201d he says at Xerocon 2014 in Auckland.\nHe says Xero now has 650 staff, of which 300 joined over the past year.\nWe are building a world class business, and are opening offices across the globe, he states.\nHe says Xero has more than $200 million cash following a capital raise last year.\n\u201cWe have not seen a business in New Zealand that has this sort of opportunities before,\u201d he says. \u201cThat really means we can do anything."\n\n\nFarm to market \u2013 in the cloud\nXero will be offering around mid-year a \u2018Farming in the Cloud\u2019 service, which brings real-time, single ledger reporting to the farm.\nThe service will allow farmers and their accountants, banks and rural service companies to work together from the same set of online, real-time data. It will likewise provide one centralised home for key accounting and farm management tools.\nA major part of the service is a growing eco-system of farming software partners that are fully integrated with Xero\u2019s online platform.\n\u201cFarming is the backbone of our nation,\u201d says Ben Richmond, head of Xero\u2019s rural strategy.\n\u201cWhen the rural sector does well, New Zealand does well, and Xero is committed to working with farmers, their advisors and stakeholders to lift the future of farming productivity together.\n\u201cThere\u2019s a huge appetite for greater collaboration with industry stakeholders and by working together from the same set of data, the accounting role becomes less about compliance, and more about exploring opportunities for greater profitability.\u201d\nFarming software partner Figured has been instrumental in delivering farming specific tools to complement Xero\u2019s accounting expertise.\n\u201cWith seamless information between all parties and no need to transfer data, everyone\u2019s focus is on adding value rather than gathering information,\u201d says Duncan Anderson, project director, Figured.com.\nThe work can be done using the complete livestock reporting and farm budgeting tools combined with Xero.\n\u201cUltimately, this means better teamwork between farmer and accountant, better organisation, better decision-making and better farming.\u201d\nXero says agricultural provider PGG Wrightson has also joined its growing network of farming partners, and more partners will be announced shortly.\nXero is working with Vodafone to launch Farming in the Cloud. Vodafone is contracted to deliver the government\u2019s five-year Rural Broadband Initiative (RBI) which will provide greater coverage and better speeds, improving connectivity in the rural sector.\n\nFollow CIO New Zealand on Twitter:@cio_nz\nSign up for CIO newsletters for regular updates on CIO news, views and events.\nJoin us on Facebook.