Focus on your core operations, but take time to do \u201cedge thinking\u201d, is futurist Tim Longhurst's message for today\u2019s businesses buffeted by change.\nLonghurst describes how he applied this principle in his own business.\nHe says as an SMB owner, with a team of three, there was always a way too much for him to do.\nOver year ago, he invited a group of friends to lunch. He asked them to write the things he should be doing for his business.\nIn one whole afternoon, they wrote hundreds of ideas on Post-it notes and tacked these on the wall.\n\u201cIs this what it looks like inside your head?\u201d they asked him. When he said yes, they said his mind \u201cmust be a pretty scary place\u201d.\n\u201cIt is,\u201d said Longhurst.\nLonghurst, who shared these insights at the MYOB 2014 Roadshow in Auckland, says the group held an 'ideas funeral' and identified the few things he needed to do in his business that would make the biggest difference.\nNext page: Find your \u2018personal futurist\u2019\nPage Break\nIn the process, he adopted the term \u201cflawesome\u201d. This came from a realisation that he may be doing \u201cawesome\u201d work, but there will \u201calways be a bit of flaws\u201d.\n\u201cThe to-do list will never be complete,\u201d he notes. \u201cEmbracing \u2019flawesome\u2019 has given me a sense of joy in my work.\n\u201cBe flawesome, there is so much to learn.\u201d\nRelated: CIOs need to end 'monopoly' thinking\nCyborgs in our midst\nLonghurst also online outlines trends that are impacting people\u2019s lives.\nThese are the rise of \u2018cyborgs\u2019 \u2013 part human, part machine \u2013 as mobile devices become part of our lives; websearch (exemplified by Google), and social media. The latter, he explains, is not just Facebook or Twitter but the part of the Internet that allows users to contribute or participate.\nThe intersection of these three trends is transforming people\u2019s lives today. \u201cThe Web is allowing us to collaborate than ever before,\u201d he says \u201cIn 2014, we feel informed and supported 24x7 \u2013 that changes everything.\u201d\nHe says one of the ways businesses can manage and benefit from these trends is to \u201cfind your edge, and an edge advisor\u201d.\nFind your \u201cpersonal futurist\u201d, he says. \u201cMeet for coffee once a month or every quarter and talk about challenges.\u201d\n\nChanging market dynamics\n\nAt the roadshow, MYOB announced a raft of products it says will solidify its market leading position in a rapidly evolving market and make life even easier for clients and partners.\nMYOB chief executive Tim Reed says, \u201cThe transformations planned for 2014 will expand our cloud offerings to all businesses, from micro to mid-sized. We will make cloud accounting easy for every business: easy for those just starting out, easy for those running on desktop software that want to move to the cloud, and easy for our partners who are increasingly requiring cloud offerings to evolve their businesses.\nIn 2014, he says, MYOB\u2019s cloud accounting products will cater to the smallest business who wants their accountant to do the accounting for them through to a mid-sized business looking for an online ERP system.\nAmong the products they will launch this quarter are MYOB Accountants Office OnTheGo and MYOB Accountants Enterprise OnTheGo. This is a browser-based interface that allows accountants to access their practice management data from any Web browser, including from mobile devices.\nIn early April, MYOB will launch the Essentials range that consists of Cashbook \u2013 an online solution available through MYOB partners; and Accounting, an advanced version of the browser-based accounting solution MYOB LiveAccounts.\nIn the second half of the year, MYOB will launch a mobile payments solution called MYOB PayDirect. It is a free mobile app that allows business owners to take payments, send receipts and manage their invoicing and contacts.\n\u201cOur latest moves reflect our ongoing commitment to making this choice even easier, whether the client manages their accounts via a tablet at a caf?, a mobile phone while on the road, or a PC in their office,\u201d says Reed.\n\u201cMaking changes to our line-up will further cement our category leadership and increase our profile as the cloud accounting leader.\u201d\n\u201cCloud is not new but it is really making a difference,\u201d adds Reed. \u201cThe cloud is enabling mobile, with 60 percent of New Zealand accessing the internet through smartphones,\u201d he says. Nearly half \u2013 46 per cent of SMEs are using one or more smartphones for business.\nHe says for organisations using the cloud, 43 per cent are more likely to expect revenue growth in the next year; with 57 per cent more likely to say their revenue grew rapidly than those who don\u2019t use the technology.\nHe says the percentage of new clients taking a cloud platform as opposed to desktop software is over 50 per cent both in New Zealand and Australia. I would not be surprised if this will be 75 to 80 per cent next year, he says.\n\u201cWe are all part of cyborg now,\u201d he states, echoing the points made by futurist Tim Longhurst.\n\nSend news tips and comments to email@example.com\nFollow Divina Paredes on Twitter: @divinap\nFollow CIO New Zealand on Twitter:@cio_nz\nSign up for CIO newsletters for regular updates on CIO news, views and events.