Chris Patterson still remembers comparing the cost of existing colocation facilities with the cloud, an exercise that contributed to Navisite\u2019s decision to launch its first multi-tenant cloud, Navisite Sphere, based on VMware vSphere, in 2011.\n\u201cThe numbers were outrageous. It was very successful and very popular with customers, and from a service provider perspective it was great,\u201d Patterson, Navisite\u2019s senior director of product management, recalls. \u201cWe are able to provide self-service for some customers and fully managed environments for others without requiring us to limit each physical server to one workload.\u201d\nIt wasn\u2019t the company\u2019s first collaboration with VMware. Years earlier, Navisite\u2019s engineers worked with VMware to support complex applications in a private cloud environment. The work with VMware Sphere led to a connection with Time Warner Cable, and in 2012 it acquired Navisite.\n\u201cTime Warner ended up teaching us a lot about scaling at a much greater level,\u201d Patterson says. \u201cNavisite Sphere was and is still great for customers that want a private cloud environment they can just leave on 24\/7. But our second cloud, based on VMware Cloud Director, introduced a wide range of new capabilities for those who want the flexibility of the cloud, dynamic pricing capabilities, and true cost optimization.\u201d\nSimultaneously, Navisite continued to offer a wide range of managed services and solutions. Its portfolio today includes application services, managed infrastructure, platform services, security, data analytics, custom development work, compliance (GDPR and HIPAA), and more.\nProviding customized solutions to the mid-market\nAs the result of a series of acquisitions, Navisite, along with three other IT managed service providers\u2014RDX, clckwrk and ClearDB\u2014have combined under the Navisite name to create a modern managed cloud service provider. The new Navisite features the core cloud, application and hosting services of the legacy Navisite company, combined with the next-generation cloud services and expertise of RDX, clckwrk and ClearDB, to help businesses accelerate IT transformation.\nThe combination is already proving attractive to Navisite\u2019s customers \u2013 mid-market companies in a wide range of industries that serve consumers around the globe.\n\u201cNavisite has never been about cookie-cutter solutions,\u201d says Patterson. \u201cThe big systems integrators can create super-customized solutions for the Fortune 500, but at a price point most companies can\u2019t bear. We have the experience to provide customized solutions to the mid-market \u2013 companies that are big technology users and need more than the SaaS offerings relied on by SMBs, but that are still grappling with the innumerable tasks that keep IT teams overworked. We help them put the cloud to work and free them to focus on making IT a strategic asset.\u201d\nHe adds that the mid-market is where many of the greatest challenges and opportunities lie. Most companies in this segment have been investing in technology for 20 years and just keeping up with it all can be a crushing weight.\nPatterson notes that being VMware Cloud Verified significantly contributes to the company\u2019s success. While Navisite has a longstanding relationship with VMware, the designation lets \u201ccustomers know that VMware has looked under the covers and confirmed that Navisite is doing it right,\u201d he says.\n\u201cEveryone knows they want to go to the cloud, but question how to get there,\u201d Patterson adds. \u201cCIOs can pull their 10 best employees out of their day-to-day activities to focus on the cloud and its integration and implementation, but they still need those 10 experts putting out fires every day. That\u2019s where we can really help. We combine our infrastructure and application expertise with deep industry knowledge to help IT leaders achieve their transformation goals. Soon those fires start going away and their experts can focus on being strategic.\u201d\nIDG\u2019s \u201c2020 State of the CIO\u201d survey backs up Patterson\u2019s contention. Nearly half of the respondents said that integration and implementation skills were the most highly sought after to support ongoing digital business initiatives.\nNot surprisingly, given Navisite\u2019s extensive customer base, Patterson has strong opinions on two of the most discussed cloud-related topics: multi-cloud deployments and the impact of software-defined data centers.\n\u201cMany of the organizations we work with have sites with applications and data in different clouds, so the question becomes: How do I tie it all together?\u201d he says. \u201cVMware\u2019s approach is really powerful because our customers can still have that common management framework, still have that common stack, and run their normal VMware-based workloads on the VMware technology they trust in multiple clouds. And they can manage it all from a single pane of glass.\u201d\nAnd the impact of software-defined data centers? Patterson says it can be seen in terms of innovation.\n\u201cIn the old days, the process of getting code from developers to production could take weeks, and if there was a problem it could be catastrophic,\u201d he says. \u201cWith the cloud and snapshots, developers can work much faster without fear. Now we have apps that are developed, rolled out, and monetized rapidly. As a result, consumers receive and benefit from innovation so much faster.\u201d\nLearn more about Navisite and its partnership with VMware here.