What a difference a year makes, 12 months ago ASOS was entering the growing markets of Russia and China and telling investors that it, unlike other retailers, had cracked digital. Today it is struggling with sell off rumours and the fallout from a blaze at its main warehouse. ASOS has changed CIO regularly in recent years. Elsewhere in the CIO community the tenure of CIO has increased, but CIOs at ASOS average just two years. This could be, as the below demonstrates, the rapid rate of growth and change at ASOS. But as rumours of a buyout grow, does the online retailer need to steady its ship? September 2014– CIO Pete Marsden resigns SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe August 2014– ASOS shares jump as stock market awash with rumours of takeover by Amazon or eBay June 2014– Warehouse fires leads to a halt in sales as 500 staff evacuated from its new Barnsley centre where every sale product transits from June 2014– ASOS issues profit warning as shares fall 31 per cent and it says China economy is slowing 2013– Founder and CEO Nick Robertson says, ““Digital is highly complex. Few have cracked it. Fewer have even made a profit.” 2013– ASOS expands into Russia and China and opens call centre in the USA November 2012– Dan West IT Director leaves 2012– Dan West ranked 13th in CIO 100 October 2012–IT Director Dan West tells CIO Summit social media is critical to the business strategy 2012– Pre-tax profits increase from £15.7 million to £30.3 million, sales up 46 per cent at £495 million December 2011– IT Director Dan West tells CIO UK in a profile that user experience is key to the IT strategy 2010– IT & Logistics Director Gary Mudie leaves ASOS 2011– Apps for iPad and iPhone launched 2011– Major growth year as sales up by 142% and revenues increase by 52% 2011– Facebook and fashion finders launched 2011– ASOS goes down under with Australian launch 2010– ASOS launches in France and Germany 2010– ASOS launches Mobile and Marketplace services 2009– ASOS life social network launched November 2008– IT & Logistics Director Gary Mudie tells CIO UK: “One of the main differences between Asos and other retailers is that it’s a truly technology-led business” 2008– Quarter 2 sees a 95% increase in sales 2008– Gary Mudie joins as IT Director 2007– Magazine launched 2006– Online catwalk launched 2005– Buncefield oil depot fire shuts warehouse and £5m of stock is lots 2004– ASOS makes a profit 2001– AIM stock market listing 2000– dot com melt down as ASOS launches Related content opinion Four questions for a casino InfoSec director By Beth Kormanik Sep 21, 2023 3 mins Media and Entertainment Industry Events Security brandpost Four Leadership Motions make leading transformative work easier The Four Leadership Motions can be extremely beneficial —they don’t just drive results among software developers, they help people make extraordinary progress wherever they lead. By Jason Fraser, Director, Product Management & Design, VMware Tanzu Labs, Public Sector Sep 21, 2023 5 mins IT Leadership feature The year’s top 10 enterprise AI trends — so far In 2022, the big AI story was the technology emerging from research labs and proofs-of-concept, to it being deployed throughout enterprises to get business value. This year started out about the same, with slightly better ML algorithms and improved d By Maria Korolov Sep 21, 2023 16 mins Machine Learning Artificial Intelligence opinion 6 deadly sins of enterprise architecture EA is a complex endeavor made all the more challenging by the mistakes we enterprise architects can’t help but keep making — all in an honest effort to keep the enterprise humming. By Peter Wayner Sep 21, 2023 9 mins Enterprise Architecture IT Strategy Software Development Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe