Perennial challenger to Intel in microprocessors AMD has a new plan to entice buyers: put four-way servers in the same price bracket as two-way servers today when it launches its Opteron ‘Maranello’ platform later this month (full story here). Leslie Sobon, VP of product and platform marketing at the chip maker, said there had been an unwarranted high price for four-socket products but new systems using the 8/12-core ‘Magny-Cours’ processor would change that. “The 4P tax has arbitrarily kept the market very small at about five per cent of units and shrinking,” she says. “We’re asking 2P [servers] to do an awful lot here.” Of course, Intel could swat AMD by dropping prices but that sort of pricing trick is rendered less likely to occur by the EU’s judgement last year that Intel had used unjust tactics in order to maintain its dominant market share. Sobon also reasoned that AMD’s architecture – whereby Bios, drivers and memory speeds are shared across processors – makes it easier for the company to switch pricing and at the same time provide customers with the ability to move without affecting core infrastructure. Separately, Sobon said AMD will offer PC makers the option of peel-off stickers with the chip-maker’s branding or even no sticker at all. Related content BrandPost The future of trust—no more playing catch up Broadcom: 2023 Tech Trends That Transform IT By Eric Chien, Director of Security Response, Symantec Enterprise Division, Broadcom Mar 31, 2023 5 mins Security BrandPost TCS gives Blackhawk Network an edge with Microsoft Cloud In this case study, Blackhawk Network’s Cara Renfroe joins Tata Consultancy Services’ Rakesh Kumar and Microsoft’s Nilendu Pattanaik to explain how TCS transformed the gift card company’s customer engagement and global operati By Tata Consultancy Services Mar 31, 2023 1 min Financial Services Industry Cloud Computing IT Leadership BrandPost How TCS pioneered the ‘borderless workspace’ with Microsoft 365 Microsoft’s modern workplace solution proved a perfect fit for improving productivity and collaboration, while maintaining security of systems and data. By Tata Consultancy Services Mar 31, 2023 1 min Financial Services Industry Microsoft Cloud Computing BrandPost Supply chain decarbonization: The missing link to net zero By improving the quality of global supply chain data, enterprises can better measure their true carbon footprint and make progress toward a net-zero business ecosystem. By Tata Consultancy Services Mar 31, 2023 2 mins Retail Industry Supply Chain Green IT Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe