See also:CIO Profile: EasyJet'sTrevor Didcock on his IT strategyCIO Profile: EasyJet'sTrevor Didcock on budget discipline and the sexiness of airlinesIn pictures: EasyJet challenges flag carriers\n\u2018My history has been around the business end of IT and my interest is what you do with IT and making change happen successfully: I\u2019m a change junkie,\u201d says Trevor Didcock, CIO of easyJet.\nAnd Didcock is certainly at the right organisation to satisfy the needs of a \u2018change junkie\u2019.\nEasyJet and its brash rival Ryanair helped create the low-cost airline sector in this country and the model is being copied across the planet by everyone from Formula One team owners in Asia to flag-carrying airlines creating budget models in Australia.\nThe pace of change that easyJet inflicts on the sector is unrelenting, Didcock tells us when we meet at the firm\u2019s Luton headquarters, with the company continuing to unbundle every aspect of air travel and ensure that IT is in place to drive that change.\n\u201cThe cause is to make travel easy for customers by making the costs transparent. By the time a customer adds the extra bits, they still have a lower price,\u201d Didcock says of the original and existing business model foundations of easyJet, where customers can select what elements of a flight \u2014 hold luggage, priority boarding or insurance, for example \u2014 that they pay for.\n\u201cWe don\u2019t bundle and that is the DNA of easyJet. The more frequent the traveller and easyJet customer, the more they are adding,\u201d he reveals of how regular travellers choose more of the bundle.\nThis in turn benefits the latest easyJet business strategy which is to extract more revenue from its customer base, a business model that broadcaster BSkyB has demonstrated really works.\n\u201cOur load factor is fantastic. Our planes are 85 per cent full, and 90 per cent in the summer. But it is not a question of filling planes: the key is high revenue to seat.\u201d\nBut Didcock insists that unlike its headline-grabbing and controversial Irish rival, easyJet has customer service at its heart too.\n\u201cIt\u2019s a different attitude, we will look after you,\u201d he says. Again, this taps into the choices of care a traveller may desire and be prepared to pay for.\nEasyJet already offers the option of speedy boarding at a price, and increased legroom seats are being considered.\nDidcock admits the entire boarding process is being analysed by the airline, although a recent academic study did reveal that the existing method used by\u00a0the low-cost airlines was one of the most efficient.\n\u201cThe option for customers is to always be able to add and do,\u201d he says.\nAgent OrangeAllowing customers to add and do is central to the strategy of CEO Carolyn McCall to \u2018Turn Europe Orange\u2019, a major project that is being led by Didcock. The CIO has a project management office for the programme reporting to him as well as some consultants from The Boston Group.\n\u201cWe are driving the business model on, the foundations are solid. EasyJet is a challenger brand that moved the dial in air travel. But the level of differentiation between low-cost and other airlines is not that great now,\u201d he says.\nEasyJet hopes to capture a sizeable chunk of the business travel market and Didcock believes the airline\u2019s strategy of flying to key hub airports at the most convenient times rather than to disused military airbases will enable it to deliver that strategy.\n\u201cThe Flexi fare is a high-priced product, but there is a window for change for the traveller and a higher margin for us,\u201d he adds. Eighteen per cent of easyJet travellers are business customers and the company wants to increase that to 23 per cent.\n\u201cSchroders is a corporate client, we are starting to hoover up organisations that fly a lot but who are cost-conscious: that\u2019s worrying for flag-carriers.\u201d EasyJet is also targeting travellers it lost after the difficult 2010 the travel industry faced in the face of the Icelandic ash cloud, an air traffic control strike and December\u2019s severe snow, all of which closed airports.