Windows 8 was a backward step for CIO Keith Hopkinson as he developed a mobile strategy and business processes for UK animal science leaders Genus. The UK firm with major operations in the US, Europe and a growing presence in China and Asia sees mobility as one of the most significant technology changes to impact its business and set out to build a stack of mobile processes on the Microsoft Windows 8 platform, but has dropped it in favour of Google Android.\n\u201cWindows 8 has been personally disappointing. Now the strategy has no Windows in it at all. It couldn\u2019t be a more abrupt turnaround. We are now focusing on Android and iOS for delivering mobile applications and information,\u201d CIO Hopkinson said in a CIO UK interview.\n\u201cThe Microsoft vision of Windows 8 being a platform for all formats just isn\u2019t the case. There are three versions of Windows 8. Windows 8 was a backwards step for us and we will now stick with Windows 7. It is a shame,\u201d he said of the complexities CIOs are finding with Windows 8.\nAndroid adoption rates are rising globally, especially in the important Asian markets, while Windows 8 continues to struggle in comparison.\n\u201cWithin every country we operate, we have a mobile workforce that goes to the customer. Transactions on the move is a real opportunity for us to improve the business in terms of efficiency and speed.\n\u201cI have been in IT for 20 years and have not seen an opportunity as big as this to improve businesses,\u201d Hopkinson said.\nThe recent developments that have driven up bandwidth, dropped the price of devices and improvements in usability have really made mobility a \u201cwill do\u201d by everyone in the business world, he said.\n\u201cAndroid devices for \u00a3100 opens up a lot more opportunities for people to be technology users. So apps for transactions, information and services that we will provide to our customers means we can be more customer-centric and efficient.\n\u201cThe focus is to produce a set of apps that will sweep out all the old mobile technology and provide a modern platform for mobility,\u201d he said.\nBut his adoption of mobility is not a reaction to the bring your own device (BYOD) phenomena that has swept into many organisations.\n\u201cTo me it is an anathema to bring what you use at home into work. People are used to multiple devices. BYOD has largely happened as IT departments have been weak when the senior management want to use their own iPad. I\u2019m making sure we are providing equipment that is on a par, so employees don\u2019t have the desire of the new.\u201d\n\u201cPeople know they have to get the chief execs\u2019 approval for iPad use, so they have to justify it. No-one can store company information on a personal device, and as employees they sign that they are responsible for company data,\u201d the CIO said of his strategy.