New research suggests that, contrary to the view held by some pundits, the economic malaise will not prompt IT buyers to flee to their nearest computing cloud. Accenture- and Microsoft-backed services firm Avanade’s poll of UK C-suite executives and IT decision makers found that 75 per cent of users of “proprietary IT systems” did not see their appetites for the cloud model whetted by the downturn, and 25 per cent said the fiscal environment had actually cooled their interest. Against that picture, 27 per cent of current cloud users said that the recessionary backdrop would encourage them to make more use of cloud technology. The numbers will surprise those observers that expect restriction on traditional IT spending to accelerate adoption of alternative models that reduce the need for capital expenditure. In a recent column for CIO, for example, Mike Altendorf, co-founder of another services firm, Conchango, reported sharpening interest in cloud models. A likely cause of the confusion is varying interpretations of what constitutes ‘cloud computing’. Many industry watchers define the cloud through platforms such as Amazon.com’s Elastic Compute Cloud where internet-based resources can be dynamically allocated to applications and services as an alternative to in-house computing environments. However, others, including Avanade, view it as a catch-all term for software as a service (SaaS), web-based applications and storage, capacity-on-demand and utility pricing. Even so, Avanade’s finding of limited interest in such capabilities also contrasts with some market indicators. For example, SaaS pioneers Salesforce.com and NetSuite are continuing to see sharp (over 30 per cent) annual revenue growth compared to many enterprise software veterans. However, Avanade did concede that cloud computing will make for radical change in the ways IT is deployed. Avanade UK general manager Ian Jordan said that cloud computing will “fundamentally challenge the way outsourcers operate”. Related content brandpost Sponsored by Huawei Beyond gigabit: the need for 10 Gbps in business networks Interview with Liu Jianning, Vice President of Huawei's Data Communication Marketing & Solutions Sales Dept By CIO Online Staff Nov 30, 2023 9 mins Cloud Architecture Networking brandpost Sponsored by SAP Generative AI’s ‘show me the money’ moment We’re past the hype and slick gen AI sales pitches. Business leaders want results. By Julia White Nov 30, 2023 5 mins Artificial Intelligence brandpost Sponsored by Zscaler How customers capture real economic value with zero trust Unleashing economic value: Zscaler's Zero Trust Exchange transforms security architecture while cutting costs. By Zscaler Nov 30, 2023 4 mins Security brandpost Sponsored by SAP A cloud-based solution to rescue millions from energy poverty Aware of the correlation between energy and financial poverty, Savannah Energy is helping to generate clean, competitively priced electricity across Africa by integrating its old systems into one cloud-based platform. By Keith E. Greenberg, SAP Contributor Nov 30, 2023 5 mins Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe