Companies are increasingly adopting multiple and hybrid clouds to improve IT performance and deliver value to the business. However, this approach can also escalate complexity, raising challenges around connectivity, storage, integration, and infrastructure resource needs.\nThat\u2019s why having a multi-cloud strategy is important.\n\u201cIt\u2019s not just about de-risking issues, cost avoidance, or avoiding vendor lock-in,\u201d says Sean Charnock, CEO of Faction, an international managed services provider, with headquarters in Denver. \u201cA well-thought-out multi-cloud strategy helps companies succeed because it simultaneously unlocks innovation across every cloud.\u201d\nThat includes being able to take advantage of services that consistently and flawlessly operate across multiple clouds. VMware validates providers that offer these services with the Cloud Verified distinction, helping companies move to the cloud with confidence.\nFaction is a strong example. It operates nine data centers \u2014 all VMware Cloud Verified \u2014 across the U.S., as well as in London and most recently in Frankfurt, Germany.\n\u201cThe services that earned Faction the Cloud Verified distinction are foundational and critical because we use them as the control-plane infrastructure for everything we do,\u201d says Matt Wallace, CTO of Faction. \u201cThe VMware Cloud Verified stack is the base layer on top of which everything else lives.\u201d\nFor example, Faction Cloud Control Volumes, based on VMware technology, is a cloud-attached storage platform that works seamlessly with any public cloud. Its patented Layer 2 connectivity offers low-latency and high-performance throughput. The platform enables customers to \u201ctake a data lake or other volume of storage and present it to multiple clouds at the same time, so you could use that data from multiple clouds without having to copy or move or synchronize the data,\u201d Wallace says.\nFaction drew on its prior work building bare-metal private clouds and its long-standing partnership with VMware to offer customers this cloud storage platform.\n\u201cWe made it a priority to capitalize on the significant intellectual property we developed around cloud connectivity to enable customers to bring their networks into our cloud environments without having to make any changes to their network architecture,\u201d Wallace adds.\nThe company attributes its rapidly expanding customer base to two key differentiators \u2013 the flexibility of its networking services and the freedom it gives customers to determine their needs. Charnock calls it a \u201cbring your own use case\u201d approach, acknowledging that each company is unique.\n\u201cFaction offers the building blocks \u2014 compute, networking, storage resources \u2014 and helps customers select the right combinations to meet their unique requirements, then provides them with a fully managed service. Faction is one of a handful of worldwide providers that have earned the VMware Master Services Competency in Datacenter Virtualization and VMware Cloud on AWS, and we leverage this specialized expertise to help our customers bridge the gap between on-premises environments and the cloud,\u201d he says.\nWallace adds: \u201cWe\u2019ve worked to become the Swiss Army knife that enables a safer, faster, more predictable move to the private and public cloud. We don\u2019t push customers to specific hardware platforms. That\u2019s one of the many reasons our platform serves as a steppingstone from which enterprises can adopt a public, hybrid, or multi-cloud approach at the pace that works best for them.\u201d\nFlexibility, combined with the ability to scale as needed without being locked into one cloud model, is critical for the long haul, says Charnock.\n\u201cWe\u2019re kind of like a safety net, making sure companies get the best of what\u2019s available without overpaying and without operational complexity,\u201d he says.\n\u201cEnterprises no longer have to settle for innovation from just one cloud,\u201d Charnock adds. \u201cWe help customers be part of the multi-cloud innovation cycle. And we bring the VMware ecosystem with us, enabling that pool of integrated innovation across multiple cloud providers. That\u2019s pretty powerful.\u201d\nLearn more about Faction and its partnership with VMware here.