Australian law firm Maddocks has appointed Bradley Kay as its chief\ninformation officer.Kay had been CIO at accounting and auditing firm Pitcher\nPartners since 2013 before making the move this month. He replaces Maddocks' IT director Patrick Ng who left the firm last year.Kay will lead a 16-strong IT team and report directly to Maddocks CEO Michelle Dixon.Appointed to steer the firm\u2019s\ninnovation strategy, a key focus will be on using technology to create human-centred experiences, Kay said.Bradley Kay\u201cThe ability to\nleverage technology for the benefit of our people and our clients is a given;\nthe challenge in a digital economy is to create truly human-centred\nexperiences. We are focusing our energy on those experiences that will create\ncompetitive advantage and value for our clients,\u201d he said.The organisation was on a path to becoming \u201cdigital by default\u201d\nand doing so by focusing on its people, Kay added.\u201cFor those of us responsible for the technology piece, the answer\nlies in culture, the ability to tap into a diverse collection of talent and\ncreating a capability that can invent the future rather than react to it,\u201d he\nsaid.At Pitcher Partners\nKay led a 15 strong team and moved the business\u2019\ninfrastructure to a managed service provider to be run out of the cloud. He\nlaunched an online CRM, a new client portal and Skype\nfor Business across the company.Speaking to CIO Australia in August last year, Kay said his Pitcher Partners IT team had\ngot their \u201cheads out of boxes and wires and talking about server names and\nbullshit" and moving IT into a conversation about business strategy\u201d.Long list of innovationsMaddocks CEO Michelle Dixon said Kay\u2019s appointment was the\ncontinuation of significant investment in technology by the firm.\u201cLast year we\nconcluded a complete upgrade of our technology platforms to allow us to provide\nseamless service to our clients and for our people to be mobile and flexible,\u201d she\nsaid.\u201cWe are also\ninvesting in implementing innovative ideas generated by our people. Our view is\nthat law firms who invest cleverly in technology will emerge the strongest from\nthis period of immense change in the legal sector.\u201dLast year the firm launched an electronic contracts platform for\nits developer clients and is currently investigating a \u201clong list of potential\nnew approaches\u201d to its service offerings.\u201cBradley\u2019s prior experience in devising and driving strategy to\nimprove the way that the companies he has worked for engage with their clients\nwas a significant factor in his appointment,\u201d Dixon added.