Beem It \u2013 the venture behind an app which allows people to make instant, peer-to-peer payments without the need for a BSB number or account details \u2013 has appointed its first chief executive officer.\nAngelaClark, former executive general manager for small business at Commonwealth Bank of Australia (CBA), was named as the firm\u2019s CEO this morning.\n \nBeem It was announced in October last year and established in February, backed by National Australia Bank, Westpac and CBA. \nThe app links to smartphone contacts allowing customers tosend, request or split payments \u201cin afew taps\u201d without the need for bank details or a PayID. Users don\u2019t need to bank with any of the three banks to send funds, the only requisite is that they hold a global scheme debit card issued by an Australian Authorised Deposit-taking Institution (ADI).\n \nIt works in a similar way to BPAY's Osko service \u2013 although Osko users do require bank details or a PayID \u2013 which is built on the new payments platform (NPP).NAB already supports the NPP overlay service, while according to Osko, CBA and Westpac willbe "rolling it out to you over the coming weeks".\nAngela Clark\nThe launch of the joint venture came in the wake of thefailure of the three banks, along with Bendigo and Adelaide Bank, to receive Australian Competition and Consumer Commission (ACCC) blessing to act as a cartel when negotiating with Apple over its Apple Pay platform.\n \nANZ are notably absent from the joint venture. The bank has offered Apple Paysince Aprillast year, along with a number of smaller banks.\n \nThe three banks said they hoped the app \u2013 which became available in May \u2013 would become an "industry-wide payment solution". Beem It claims to have a \u201cfast-growing user base, from millennials to babyboomers\u201d.\n \n\u201cI believe thatthe best innovation and technology helps us be more human, not less so. Beem Ithas a customer-first vision for making everyday payments moments an enjoyableand seamless experience. Thislets our users focus on the experience itself,rather than the payment,\u201d Clark said in a statement.\n \nPrior to joiningCBA Clark led the digital division of the Australian BroadcastingCorporation, responsible for it\u2019s digital strategy anddelivery of its digital customer experience.\n \nShe previously served at MacquarieRadio as CEO,where she led the business to IPO. She\u2019s alsofounded a number of her own digital media startups and has sat on a number of boards including South Sydney Football Club.\n \n\u201cAngela is aseasoned executive with extensive experience in large multi-layeredorganisations together with smaller innovative startups. She brings a deepunderstanding of the customer experience and theability to innovate in anagile and fast-moving environment,\u201d said Beem It chair Kim Anderson.