Barossa wine estate, Seppeltsfield, is installing new anti-counterfeit technology in a bid to boost authenticity, trigger customer engagement and help curb the counterfeit problem plaguing the luxury wine industry.\n\u201cWhilst we\u2019re expanding our luxury wine collection globally, it\u2019s very important we\u2019re at the forefront of innovation, so we\u2019re taking a proactive approach and investing in technology to ensure wine authenticity,\u201d said Seppeltsfield Barossa executive chairman, Warren Randall.\nThe technology - dubbed NFC Vintail - has an embedded microchip on the neck of the bottle that can tell the purchaser if the product is authentic, Seppeltsfield said. \nDeveloped by Sydney-based brand protection and retail engagement specialist, YPB Group - the microchip aims to fight counterfeit goods in international markets. \nPowered by YPB\u2019s Connect platform, the individually-coded Vintails are interactive via smartphone \u2018tap and go\u2019. \nUsing the latest Apple iPhone and Google Android releases, or with an equivalent NFC reader application, the technology is launched by physically tapping the smartphone to the NFC Vintail.\nEssentially, the purchaser uses their mobile phone before the purchase to \u2018tap and go\u2019 on the bottle, confirming it hasn\u2019t been opened and is authentic product. The technology can be adapted to any product being exported internationally.\nNo caption\nYPB Group Australian CEO John Houston said Vintail technology was an \u201cAustralian first\u201d for the wine industry.\n\u201cThe collaboration between the two companies to further develop Vintail and the Connect platform will have a major impact on consumers who will now be able to confirm wine authenticity.\n\u201cVintail can be adapted to any product and will greatly assist in countering the lucrative billion-dollar, luxury global counterfeit industry. YPB Group looks forward to further developing our authenticity and consumer engagement technologies for other international exporters.\u201d \nAccording to analysts, the luxury counterfeit product trade is a world-wide multi-billion industry. Recently published figures suggest 20 per cent of all the wine currently circulating the globe is fake. \nYPB\u2019s NFC Vintail technology applied to Seppeltsfield\u2019s releases can determine if the product has been opened, to identify possible prior tampering, the winery said.\nIt also provides users with an immersive 360-degree experience including detailed wine provenance information, as well as a tour of the Seppeltsfield Barossa Village and surrounding vineyards, it added.