Tim Price, CTO at UK retailer N Brown, oversaw a series of innovations in 2017 that included new chatbots.
“One example is the mobile app. Last year, amazingly for a retailer we still did’’t have a mobile app, because we thought our mobile web experience was good enough,” Price said.
“The innovation took eight weeks, which I think is amazing for a mobile app and it was built with none of the features of the website,” he added.
Part of this transformation saw the adoption of chatbots, used to respond to customers quickly and effectively.
“My vision here is, while our customers are loading the dishwasher at home they could ‘Alexa’ what’s in their basket,” he said. “Take it to the next step with a bit of AI integration and we are doing this. You can start to learn what you like, your preferences, what sizes you’ve returned, what sizes you keep and what fits well. Therefore, through Alexa we recommend clothes without you seeing them,” he added.
Read more: N Brown Group CTO Tim Price on innovation and being competitive in online fashion