When Andrew Jordan was appointed Chief Product and Technology Officer at Carlson Wagonlit Travel (CWT), he teamed up with CEO Kurt Ekert to create a new business plan that aimed to make the company “the Netflix of corporate travel.”
“[Ekert] had an ambition when he came in to really rethink the way that corporate travel was viewed as a very old and very dusty industry,” says Jordan. “We took what was the original business plan and completely rewrote it as a newly formed executive team, and some of the ambitions were around things like digital transformation, experience, and data.
“Even to this day, I would say the strategy gets informed not just by commercial opportunity, it’s also informed by where we want to take the industry. And one of the most recent developments is thinking about the services we provide as a platform rather than just as a set of services. Now, once we have platform architecture, if you want to just go onto Google and say, ‘book me a flight to New York’, then why not?”
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