Appointed as Chief Product and Technology Officer at Carlson Wagonlit Travel (CWT) in May 2016, Andrew Jordan was presented with a company lacking in digital properties, afters years without digital transformation.
He recalled: “I’d come out of the media industry where people were using very sophisticated tools and technologies around creating great experience, particularly digital experience, and I came into this industry, and it was like the 1990s again.”
In order to get the most out of his teams and promote innovation, Jordan divides teams into small focus groups, which act like startups. Each group is judged on results rather than methods.
“I think what’s most important in that realm, is that you have a group whose job it is to look at it,” he told CIO UK. “I did the same when I was at NBC and set up a kind of incubator there. If you try and give it to people when that’s not their day jobs it just never happens.
“You’ve got to have people who are focused on tapping into the startup community, tapping into incubators and early-stage companies, trialling them, and seeing if there’s something that we could either acquire or invest in. That’s proven really with us. In fact, a lot of the price optimisation work that we’ve done came out of that unit.”