Digital services are connecting us faster than ever before, with Facebook recently reaching 50m users in a fraction of the time of anything before it \u2013 including the television, iPod and the internet. In this hyper-connected world, the way we use technology has never been more closely aligned between our business and personal lives. With that comes an expectation to receive the same seamless, and straightforward, digital experiences from our service providers that we get from our social networks.\nWe now expect access to information, whenever and wherever we want it \u2013 seamlessly, effortlessly and immediately. In order to stay relevant, organisations must ensure they continue to keep pace with these rapidly changing demands \u2013 alongside the complex challenges that come with the digital revolution \u2013 to deliver a unified, effortless and ultimately simple experience to their employees and customers.\nThe decision on how to do so is now a board-level issue. And it\u2019s the CIO who faces the challenge of delivering these immersive digital experiences to their customers and employees, whilst maintaining productive, secure and efficient teams throughout their organisation. CIOs are certainly aware of the increasing necessity of this digital switch. In fact, 51% of the CIOs we spoke to felt that digital change was coming too fast. Unsurprisingly, some share a perception that implementing new technologies can be complex, expensive, and potentially disruptive to their business.\nBut are they right to be concerned? There are of course challenges in modernising any IT infrastructure, as digital services bring with them a host of new connections, complex networks and a sea of heavy traffic. It can be hard for legacy infrastructure and networks to adapt to these new demands. CIOs must overcome these challenges in order to align the latest technologies within an increasingly complex and often outdated infrastructure. Even if implemented as effectively as possible, these legacy systems are likely to struggle with the increased demand for services placed on them. That\u2019s why it\u2019s no longer possible to achieve a full business transformation by arming employees with the right devices and software connected to these outdated set-ups. Businesses now need to implement a robust, agile and digital-ready infrastructure, which allows for company-wide transformation.\nWhilst it may seem complex, it doesn\u2019t need to be. In fact, complete renovation of your entire IT infrastructure is actually a lot simpler than it sounds. At O2, we\u2019ve done just this, having recently embarked on our own journey through digital transformation. By simplifying our infrastructure and bringing together our fixed, mobile and WiFi networks, we\u2019ve developed the architecture to provide our employees \u2013 along with our\u00a012m wifi + 24m mobile \u2013 in the UK alone - the seamless digital experiences they have come to expect.\nWe have developed the complete platform to provide immersive, flexible, and \u2013 most importantly \u2013 simple digital connectivity to both our customers and employees. By offering a range of services \u2013 mobile devices, M2M, O2 Gateway, cloud and security \u2013 through one platform and one supplier, we have been able to rid the digital revolution of its complexity and make IT easy once again.\nSo as we embark on the next phase of the digital revolution, it\u2019s important to remember that digital transformation equates to business transformation. It\u2019s not simply a new technology to add on to your existing infrastructure \u2013 it should signal a complete change in your methodology and how you do business. It presents a new, better way to work. By implementing it in the most efficient way, you can provide the rich digital experiences that the market now expects and not only do more, but be more \u2013 to both your employees and your customers.