Myer\u2019s digital and data chief, Mark Cripsey, has been promoted to chief operating officer at the retail group following a management restructure announced today.\nCripsey \u2013 who now reports to Myer CEO and managing director, Richard Umbers \u2013 joined the retailer in late 2015. He moved across from Coles where he was general manager customer and multi-channel IT, responsible for customer-facing technology, which included loyalty and e-commerce.\nUmbers said in a statement that the newly created role reflects the importance of digital and data across the whole business, and the need for the retailer to integrate its physical and online offers.\n\u201cMark\u2019s new responsibilities will incorporate the Myer store network, the online business as well as areas of marketing and MYER one, including data analytics. Under Mark\u2019s leadership, Myer will be better placed to anticipate and respond to the structural shifts occurring in retail and capitalise on the opportunities that exist in improving the use of our customer data.\nUmbers said that recent trading conditions have been tough in part as a result of reduced traffic to Myer\u2019s physical stores.\n\u201cIn spite of this, we have continued to make good progress on our transformation agenda, improving range and service to our customers, building a high growth omni-channel business and improving productivity and efficiency. As a result of the changes today, we are able to further consolidate our supporting operations,\u201d he said.\nNigel Chadwick was also appointed as Myer\u2019s new CFO, replacing Grant Davenport who will be stepping down following a transition period.\n\nMeanwhile, as a result of a 'number of departures across the Support Office' a further floor will exited, bringing the total vacated area to four and half floors or more than 40 per cent of space since September 2015, the retailer said.\n"It is with great sadness that we farewell a number of team members as a result of these changes. I would like to thank them for their contribution and years of commitment to Myer," Umbers said.\nChairman Gary Hounsell is currently undertaking a review of all aspects of the retailer's business. He said today's announcement reflected the focus by Umbers and his team to ensure Myer is better placed to capitalise on rapid digitisation in retail, while maintaining a focus on efficiency and productivity.\n"Myer is over two years into its five year turnaround and this announcement reflects the Board and management's heightened sense of urgency in delivering shareholder value,"he said.