Coca Cola Amatil has revealed the appointment of a new group CIO and new chief digital officer, who each commenced their roles last month.\nDebbie Nova will direct IT strategy across CCA, the Asia Pacific bottling partner of Coca-Cola and one of the region\u2019s largest manufacturers and distributors of beverages and ready-to-eat food snacks, as group CIO. Sam Mitchell reports to Nova in the newly created role of CDO.\n \nThe group CIO role has been revived some three years after the departure of former group tech chief Barry Simpson, now global CIO at The Coca-Cola Company. The position didn\u2019t exist in the interim, but its reestablishment is evidence of the company\u2019s growing focus on technology, CCA said.\n \nNova has spent more than two decades at the company, joining CCA in 1996 during the deployment of sales and distribution systems in Indonesia.\n \nSince 2009 she has been IT director for Indonesia, later taking on responsibility for HR and major company transformation initiatives. Nova has led the introduction and implementation of IT solutions covering master data, ERP, business intelligence and mobile computing.\n"Debbie is highly regarded by the Coca-Cola Company and has a reputation for delivering results and building sustainable capability. Her deep knowledge of our business combined with her strategic ability will make her a distinctive contributor and member of the Group Leadership Team,\u201d said group managing director Alison Watkins in a statement.\n \nMitchell has been more than 14 years with the company, the last three as general manager of the National Sales Centre, Route to Market Strategy, eCommerce and Digital Transformation.\n \nThe company said that in recent months Mitchell has been focusing wholly on Digital RTM, technology and customer experience at a strategic level.\n \n\u201cIn this role Sam lead the exploitation of digitisation and has been instrumental in building a digital transformation strategy for the future including; eCommerce (B2B), Selling Through Customers (STC), Digital Content Management, Data Insights (AI\/ML), as well as automation of the Customer Experience via the Salesforce.com platform which is about to commence in Australia,\u201d Watkins added.\nIn its full year results today, CCA said it was advancing with plans to invest an additional$40 million intoprices, marketing and technology this year.\n \nA reported net profit of $445.2 million is up 81 per cent on the previous year, helped by a one-off gain from the sale of a plant in Queensland.\n \nUnderlying profit and underlying earnings before tax fell 0.4 per cent and 0.7 per cent respectively.