Mobile apps are perhaps the holy grail for a big retailer like Westfield to improve the experience for shoppers who visit retail stores while helping internal leasing and shopping centre staff to do their jobs better.
Peter Bourke, CIO at Westfield was a panellist at our inaugural CIO Insights dinner on April 11. He discusses how the retailer has worked with Google to create an app to help people locate and navigate shopping centres.
He also outlines Westfield’s stance on consumer privacy and how the property group’s IT department works with its marketing teams to create these compelling apps.
Byron Connolly is a highly experienced technology and business editor who contributes to CIO Australia. He also facilitates roundtables and conferences for CIOs and other senior technology executives and creates content from these events.