Telecom’s massive move to Spark

Telecom has begun rebranding its stores, phone boxes, building signs and other assets across New Zealand ahead of the business changing its name to Spark this Friday, 8 August.

The rebrand is not limited to physical assets, as the group’s more than 100 online systems, website and social media sites, will change over to Spark on or after Friday.

Where possible, the system changes were being staggered to minimise any issues, and the business had a robust business continuity process in place, Claire Barber, Telecom GM change and technology, says in a statement.

“We have a team in place who will be monitoring the systems closely so that should there be any teething problems we’ll be ready to sort them out as quickly as possible.”

Where possible, the system changes were being staggered to minimise any issues. Claire Barber, Telecom

Jason Paris, general manager, home, mobile and business, says a large portion of the work will take place overnight on, or by, Friday.

This includes changing out the storefront of all 71 of Telecom’s retail stores and 29 Business Hubs, erecting Spark branding on the flagship buildings in Auckland, Wellington, Christchurch, Hamilton, Dunedin and other regional locations, and putting the Spark brand on 150 of the most-used phone boxes around the country.

Telecom branding will also change out in 400 ‘partner stores’ such as JB Hi-Fi, and in 190 Countdown supermarkets on Friday.

The remaining phone boxes will be rebranded by the end of October, and Telecom signs and branding in around 8000 dairies, service stations and other third party locations will be replaced with new Spark signs by the end of the month.

Telecom and Gen-i vehicles will switch to the Spark and Spark Digital branding by early September.

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