by CIO New Zealand

CIO-CMO Exchange 2018: Shifting from digital to customer-led transformation

Feb 05, 2018
Artificial IntelligenceAugmented RealityBig Data

Most organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation.

But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us.

Business-wide transformation is the order, and superior customer engagement the end game.

How organisations are shifting from digital to customer led transformation is the key theme that will be tackled at the CIO-CMO Exchange on February 27 at the Hilton in Auckland.

Global futurist and innovation strategist Anders Sorman-Nilsson will deliver the keynote on ‘Seamless: A Hero’s Journey of Digital Disruption, Adaptation and Human Transformation’.

Kevin Angland of Mercury

This will be followed by an industry panel discussion which includes Kevin Angland, general manager digital services, Mercury and Dominic Quin, director digital transformation , Fonterra.

Dominic Quin of Fonterra

The breakfast forum is open to CIOs, CTOs, IT directors, CMOs, marketing directors, customer engagement leaders, and digital leaders. Clickhere to register for the event.

As custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our CIO-CMO Exchange event will investigate:

  • How digital disruption and transformation are helping organisations put the customer first

  • What role data is playing in engaging with customers

  • What customer-first agenda means to IT, marketing and digital collaboration, skillsets and ways of working

The CIO-CMO Exchange is organised jointly by CIO and CMO magazines.

The forum kicked off to great acclaim in Sydney in 2014, and was followed by successful 2015 and 2016 events in Melbourne and Sydney, which focused on how CIOs and CMOs come to grips with digital transformation.

The breakfast forum washeld in Auckland in 2016, and will once again bring the CIO and CMO audiences together in this month’s event.

What does a customer-first agenda mean to IT, marketing and digital collaboration, skill sets and ways of working?

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