Most organisations today will boast they\u2019re on a transformation journey, prompted by digital disruption and led by technological innovation.\nBut just banking on a digital strategy and new platform won\u2019t help anyone keep up with the emerging era of intelligence and experience that\u2019s upon us.\nBusiness-wide transformation is the order, and superior customer engagement the end game.\nHow organisations are shifting from digital to customer led transformation is the key theme that will be tackled at the CIO-CMO Exchange on February 27 at the Hilton in Auckland.\nGlobal futurist and innovation strategist Anders Sorman-Nilsson will deliver the keynote on \u2018Seamless: A Hero's Journey of Digital Disruption, Adaptation and Human Transformation\u2019.\nKevin Angland of Mercury\nThis will be followed by an industry panel discussion which includes Kevin Angland, general manager digital services, Mercury and Dominic Quin, director digital transformation , Fonterra.\nDominic Quin of Fonterra\nThe breakfast forum is open to CIOs, CTOs, IT directors, CMOs, marketing directors, customer engagement leaders, and digital leaders. Clickhere to register for the event.\nAs custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our CIO-CMO Exchange event will investigate:\nHow digital disruption and transformation are helping organisations put the customer firstWhat role data is playing in engaging with customersWhat customer-first agenda means to IT, marketing and digital collaboration, skillsets and ways of working\nThe CIO-CMO Exchange is organised jointly by CIO and CMO magazines. \nThe forum kicked off to great acclaim in Sydney in 2014, and was followed by successful 2015 and 2016 events in Melbourne and Sydney, which focused on how CIOs and CMOs come to grips with digital transformation.\nThe breakfast forum washeld in Auckland in 2016, and will once again bring the CIO and CMO audiences together in this month\u2019s event.\nWhat does a customer-first agenda mean to IT, marketing and digital collaboration, skill sets and ways of working?\nGet the latest on digital transformation: Sign up for CIO newsletters for regular updates on CIO news, career tips, views and events. Follow CIO New Zealand on Twitter:@cio_nz Join us on Facebook.