Air New Zealand has deployed predictive marketing software from Boxever to improve its real-time personalisation program for customers. Boxever’s CRM, customer intelligence, and recommendation engine will provide customised offers and engagement with Air New Zealand customers across multiple channels including web, email, mobile, and in the call centre. “We want to deliver more value to our customers, provide them a more tailored experience, and improve the return on our marketing spend through the use of machine learning algorithms,” says Hamish Rumbold, general manager customer value and loyalty, Air New Zealand. “Our partnership with Boxever is critical in delivering this vision as their expertise in the travel industry and their travel focus gives them a deep understanding of the complexities of travel retailing,” says Rumbold, in a statement. “This logic has been built into the Boxever solution, which we believe will shorten the delivery cycle and enable us to see results more quickly.” Boxever’s platform will provide the following: • 360-degree profile of each airline passenger • Sophisticated identity resolution algorithms to tie together data across channels • Machine learning and predictive analytics to help marketing, sales, and call centre staff determine the next best offer, message, and channel through which to engage with a customer. “Air New Zealand demonstrates the vision and passion for customer experience that many airlines talk about but have a difficult time actually achieving,” says David O’Flanagan, CEO and co-founder of Boxever. “We look forward to helping them push the envelope further and delivering personalised recommendations at every customer touchpoint.” Boxever customers include Ryanair, TigerAir, Wideroe and Atlantic Airways. Send news tips and comments to divina_paredes@idg.co.nz Follow Divina Paredes on Twitter: @divinap Follow CIO New Zealand on Twitter:@cio_nz Sign up for CIO newsletters for regular updates on CIO news, views and events. Join us on Facebook. Related content case study How IT leaders use EV tech to fuel the transport revolution in Kenya Many African nations are starting to invest in electric vehicle (EV) transportation as a means to broaden access and help keep pace with global environmental initiatives. In Kenya, strides are being made despite industry and tech leaders grappling to By Vincent Matinde May 31, 2023 5 mins CIO CTO Emerging Technology feature How CIOs distill the most sought-after data skills From back-end engineers to data scientists and line-of-business experts, here’s the in-demand talent that all organizations need to turn a glut of information into game-changing insight. By Mark Samuels May 31, 2023 8 mins IT Skills Data Center IT Leadership interview Broadcom’s Andy Nallappan on what cloud success really looks like The CTO, CSO, and head of software engineering and operations knows firsthand that a successful move to the cloud is all about changing the culture and replacing on-prem’s sunk cost mentality with incentivized FinOps. By Martha Heller May 31, 2023 8 mins Technology Industry IT Strategy Cloud Computing feature Key IT initiatives reshape the CIO agenda While cloud, cybersecurity, and analytics remain top of mind for IT leaders, a shift toward delivering business value is altering how CIOs approach key priorities, pushing transformative projects to the next phase. By Mary Pratt May 30, 2023 10 mins IT Strategy IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe