by CIO New Zealand

Air New Zealand deploys Boxever predictive marketing tool

Nov 19, 20142 mins
CareersCRM SystemsE-commerce Services

Air New Zealand has deployed predictive marketing software from Boxever to improve its real-time personalisation program for customers.

Boxever’s CRM, customer intelligence, and recommendation engine will provide customised offers and engagement with Air New Zealand customers across multiple channels including web, email, mobile, and in the call centre.

“We want to deliver more value to our customers, provide them a more tailored experience, and improve the return on our marketing spend through the use of machine learning algorithms,” says Hamish Rumbold, general manager customer value and loyalty, Air New Zealand.

“Our partnership with Boxever is critical in delivering this vision as their expertise in the travel industry and their travel focus gives them a deep understanding of the complexities of travel retailing,” says Rumbold, in a statement. “This logic has been built into the Boxever solution, which we believe will shorten the delivery cycle and enable us to see results more quickly.”

Boxever’s platform will provide the following:

• 360-degree profile of each airline passenger

• Sophisticated identity resolution algorithms to tie together data across channels

• Machine learning and predictive analytics to help marketing, sales, and call centre staff determine the next best offer, message, and channel through which to engage with a customer.

“Air New Zealand demonstrates the vision and passion for customer experience that many airlines talk about but have a difficult time actually achieving,” says David O’Flanagan, CEO and co-founder of Boxever.

“We look forward to helping them push the envelope further and delivering personalised recommendations at every customer touchpoint.”

Boxever customers include Ryanair, TigerAir, Wideroe and Atlantic Airways.

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