Dexibit has just launched a predictive analytics tool which can forecast visitation in any cultural institution, down to the hour, over a year ahead, with up to 90 per cent accuracy, all in a few seconds.\n\u201cThis innovation to bring predictive analytics into the museum world is pivotal for the adoption of artificial intelligence amongst the world\u2019s cultural institutions,\u201d says Angie Judge, chief executive at Dexibit.\nThe product was developed as a collaboration between Dexibit and client Te Papa Tongarewa, together with Government agency Callaghan Innovation via Auckland Tourism Events and Economic Development (ATEED) and the data science programme at Auckland University. \nNo caption\nThis innovation to bring predictive analytics into the museum world is pivotal for the adoption of artificial intelligence amongst the world\u2019s cultural institutionsAngie Judge, Dexibit\nThey helped us \u201crealise our vision to predict the future of our history\u201d, says Judge.\nMelissa Firth, chief digital officer at Te Papa Tongarewa, says partnering with Dexibitallowed the museum to understand, connect and delight its audiences. The national and art gallery of New Zealand welcomes 1.8 million visitors a year.\nMelissa Firth\n\u201cDexibit is the kind of innovative, high-tech company with global aspirations that New Zealand needs more of,\u201d says Callaghan Innovation CEO Victoria Crone. \nThe agency provided advice, connections and RD grants to Dexibit as it expanded into international markets.\nDexibit provides software as a service including personalised dashboards, automated reporting and intelligent insights specifically designed for cultural institutions. \nIt has already launched a number of additional predictive analytics research and development projects to deliver further forecasting capability to museums across the globe.\nJudge says a challenge museums face is trying to guess visitation numbers in advance, many over or under estimating audience figures with ramifications to revenue, experience or efficiency. \nVictoria Crone\nDexibit is the kind of innovative, high-tech company with global aspirations that New Zealand needs more ofVictoria Crone, Callaghan Innovation\nShe explains that using artificial intelligence, Dexibit\u2019s new patent pending forecasting module automatically detects and analyses the influence of a wide range of factors on museum visitation. \nThese include seasonality, day of the week and exhibition schedules, weather and regional events such as cruise ship dockings.\nThis unique insight will be used by museums for strategic planning and daily operations, particularly visitor facing activities such as rostering, tours and retailing, says Judge.\n\u201cThe practical applications of this technology will help museums increase revenue and decrease costs while improving visitor experience.\u201d\nRelated reading: \u2018I spend half a day thinking about the past and the other half about technology.\u2019 Dexibit CEO Angie Judge\nAngie Judge (Dexibit) speaking at Microsoft Ignite.\nSend news tips and comments to firstname.lastname@example.org\nFollow Divina Paredes on Twitter:@divinap\nFollow CIO New Zealand on Twitter:@cio_nz\nSign up forCIO newsletters for regular updates on CIO news, views and events.\nJoin us on Facebook.