Cure Kids has launched an interactive storybook app as a new innovative donation mechanism for its flagship fundraiser Red Nose Day. Back Home to You, A Red Nose Fable is an imaginative children’s fable revealing the story behind the Red Nose and the real work Cure Kids does to deliver on its mission to fund “big research for little lives”. The interactive storybook app written and illustrated by Raymond McGrath, symbolises how research funded by Cure Kids brings hope to tamariki across New Zealand. The app includes both English and Te Reo M?ori translations by the Toni Street and Stacey Morrison. Eva, the 11-year-old Cure Kids ambassador, also narrates her version of the story. September marks the Red Nose Day Appeal. Cure Kids is calling on Kiwis to discover the app, download the storybook, and through doing so, donate to the organisation. The storybook app is the result of a partnership between Cure Kids, author and illustrator; Raymond McGrath, interactive digital specialists, Kiwa Digital and communications agency Anthem. The app is available for both Android and Apple users and provides an engaging alternative to help Cure Kids reach its $1.2 million fundraising target. We wanted a fresh approach and to offer a sustainable way for Aotearoa to engage with Red Nose Day, and to focus the campaign around precious moments with loved ones, says Frances Benge, Cure Kids CEO. This is a first for Cure Kids, says Benge. “We know people love to help but life is busy and time with our wh?nau is precious. That’s why this Red Nose Appeal, we’ve created a magical storybook app that allows New Zealanders to help Cure Kids raise funds, while enjoying a precious moment with their tamariki.” Kiwa Digital developed the innovative app through its leading experiential technology. This app is interactive, educational and loaded with features like Swipe-to-Read so kids can highlight and play back the story at their own pace, Touch-to-Hear to have individual words spoken, and Touch-to-Spell to hear the letters that spell each word. No caption Sign up for CIO newsletters for regular updates on CIO news, career tips, views and events. Follow CIO New Zealand on Twitter:@cio_nz Send news tips and comments to divina_paredes@idg.co.nz @divinap Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe