No captionFairfax New Zealand has selected the CloudSense platform to transform the ad sales process for its digital business. “Fairfax is continually developing its digital sales capability to be a leader in the media market,” says Gareth Codd, commercial director for Fairfax New Zealand, in a statement. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe “The CloudSense Platform will help us continue this transformation and deliver stronger and better-guided sales performance, both for individuals and company itself across its digital platforms.” The CloudSense platform will create a unified sales experience in Fairfax’s Salesforce environment and be fully integrated into Google’s DFP sales manager system. The move follows the successful rollout of Salesforce Sales Cloud to the Fairfax sales team, reducing the 56 per cent of their time spent on administration rather than selling. The new platform will streamline ad sales with a single system that enables the sales team to seamlessly check availability, configure, price, quote and contract without leaving Salesforce. This will ensure a simple and seamless customer journey from first inquiry right through to billing and beyond, while at the same time, providing Fairfax with a complete view of its advertising sales pipeline and other valuable management information.“Today, as everyone and everything is becoming more connected, companies that focus on the customer have the best chance at succeeding,” says Dan Bognar, SVP solution engineering, Salesforce. “Fairfax is in the midst of an amazing business transformation. With Salesforce and CloudSense, Fairfax is creating a customer-centric businessand connecting with advertisers in a whole new way.” Send news tips and comments to divina_paredes@idg.co.nzFollow Divina Paredes on Twitter: @divinapFollow CIO New Zealand on Twitter:@cio_nz Sign up for CIO newsletters for regular updates on CIO news, views and events.Join us on Facebook.Join the CIO New Zealand group on LinkedIn. The group is open to CIOs, IT Directors, CDOs, COOs, CTOs and senior IT managers. Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. By Jay Limbasiya, Global AI, Analytics, & Data Management Business Development, Unstructured Data Solutions, Dell Technologies Sep 29, 2023 5 mins Artificial Intelligence brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe