Fairfax New Zealand has selected the CloudSense platform to transform the ad sales process for its digital business.
“Fairfax is continually developing its digital sales capability to be a leader in the media market,” says Gareth Codd, commercial director for Fairfax New Zealand, in a statement.
“The CloudSense Platform will help us continue this transformation and deliver stronger and better-guided sales performance, both for individuals and company itself across its digital platforms.”
The CloudSense platform will create a unified sales experience in Fairfax’s Salesforce environment and be fully integrated into Google’s DFP sales manager system.
The move follows the successful rollout of Salesforce Sales Cloud to the Fairfax sales team, reducing the 56 per cent of their time spent on administration rather than selling.
The new platform will streamline ad sales with a single system that enables the sales team to seamlessly check availability, configure, price, quote and contract without leaving Salesforce. This will ensure a simple and seamless customer journey from first inquiry right through to billing and beyond, while at the same time, providing Fairfax with a complete view of its advertising sales pipeline and other valuable management information.
“Today, as everyone and everything is becoming more connected, companies that focus on the customer have the best chance at succeeding,” says Dan Bognar, SVP solution engineering, Salesforce. “Fairfax is in the midst of an amazing business transformation. With Salesforce and CloudSense, Fairfax is creating a customer-centric business and connecting with advertisers in a whole new way.”
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