A Unisys survey finds New Zealand\u2019s support for data mining social media depends on its purpose.\nMajority of Kiwis support monitoring social media such as Twitter, Facebook and YouTube to detect possible terrorist activity and to identify public issues and concerns.\nHowever, they are not comfortable with such monitoring for organisations to make targeted advertising or offers.\n\u201cPerhaps we see this as too invasive,\u201d says Steve Griffin,country manager, Unisys New Zealand, on the findings of the latest Unisys Security Insights, a global study on the attitudes of consumers on a range of security issues. The study, conducted in New Zealand by Newspoll, surveyed 503 adults in April 2015.\n\u201cThis means that organisations must not abuse their relationship with their customers and citizens in the way that they collect, analyse and use publicly available data,\u201d advises Griffin. \u201cEven though consumers can\u2019t actually control an organisation\u2019s ability to mine social media channels, they may react against an organisation that uses their data against their wishes.\u201d\nSteve Griffin of Unisys at a CIO roundtable discussion Even though consumers can\u2019t actually control an organisation\u2019s ability to mine social media channels, they may react against an organisation that uses their data against their wishes. Steve Griffin, Unisys NZ\nAccording to Unisys, seven in 10 New Zealanders surveyed (73 percent of respondents) support monitoring publicly available information on social media to detect possible terrorist activity.\nSixty six percent likewise supports such monitoring to identify public issues or concerns, which could be anything from global warming or the state of the economy through to local issues.\nHowever, 69 percent are not comfortable with social media monitoring for organisations to make targeted advertising or offers.\n\u201cGlobal reports of social media being used by terrorists are likely to have influenced the New Zealand public\u2019s broad acceptance for authorities to monitor these channels for public safety and national security purposes. The possibility of preventing a terrorist act before it happens is appealing,\u201d notes Griffin.\nKiwis are discerning about the circumstances in which social media monitoring is acceptable, he states.\nWhile 63 percent of New Zealanders surveyed support monitoring social media to evaluate job candidates in positions of trust such as carers or teachers, there is less support (59 percent) to use such monitoring to track an organisation\u2019s performance or reputation. And there is very little support, only 30 percent, for using this information for targeted marketing such as advertising and personalised offers.\nSend news tips and comments to email@example.com\nFollow Divina Paredes on Twitter: @divinap\nFollow CIO New Zealand on Twitter:@cio_nz\nSign up for CIO newsletters for regular updates on CIO news, views and events.\nJoin us on Facebook.