Westpac New Zealand is implementing Black Pearl mail’s software across its entire business. The service transforms business email into an enhanced communication and digital marketing tool. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe “Westpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective,” says Simon Pomeroy, chief digital officer, Westpac NZ. “We particularly liked the fact that our TV commercials or a new product launch could be embedded – giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.” We saw the opportunity to leverage outgoing emails from a branding perspective. Simon Pomeroy, Westpac NZ Related: Don’t expect the demise of email at work soon Nick Lissette, founder of Wellington-based Black Pearl Mail, says the technology represents the evolution of business email and provides major benefits for clients such as Westpac. “Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac. He says Black Pearl system also enables employees’ email branding to be centrally controlled. “For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.” Black Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on. Users can also opt to see if an email they’ve sent has been opened. Send news tips and comments to divina_paredes@idg.co.nz Follow Divina Paredes on Twitter: @divinap Follow CIO New Zealand on Twitter:@cio_nz Sign up for CIO newsletters for regular updates on CIO news, views and events. Join us on Facebook. Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. By Jay Limbasiya, Global AI, Analytics, & Data Management Business Development, Unstructured Data Solutions, Dell Technologies Sep 29, 2023 5 mins Artificial Intelligence brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe