Westpac New Zealand is implementing Black Pearl mail\u2019s software across its entire business.\nThe service transforms business email into an enhanced communication and digital marketing tool.\n\u201cWestpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective,\u201d says Simon Pomeroy, chief digital officer, Westpac NZ.\n\u201cWe particularly liked the fact that our TV commercials or a new product launch could be embedded \u2013 giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.\u201d\n We saw the opportunity to leverage outgoing emails from a branding perspective. Simon Pomeroy, Westpac NZ\nRelated: Don\u2019t expect the demise of email at work soon\nNick Lissette, founder of Wellington-based Black Pearl Mail, says the technology represents the evolution of business email and provides major benefits for clients such as Westpac.\n\u201cEmail is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees\u2019 emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac.\n\nHe says Black Pearl system also enables employees\u2019 email branding to be centrally controlled.\n\u201cFor example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.\u201d\nBlack Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on. Users can also opt to see if an email they\u2019ve sent has been opened.\nSend news tips and comments to email@example.com\nFollow Divina Paredes on Twitter: @divinap\nFollow CIO New Zealand on Twitter:@cio_nz\nSign up for CIO newsletters for regular updates on CIO news, views and events.\nJoin us on Facebook.