A Telstra backed platform which claims to hold \u201cthe largest data-set of people\u2019s behaviour in the real-world\u201d has raised $143M in a Series D funding round.\nThe Telstra Ventures and Sequoia Capital backed data company Near, secured its latest funding boost from private equity firm, Greater Pacific Capital.\n \n"We are humbled that we were able to close one of the largest rounds in our industry. It is a testament to our offering backed by unique data-sets and powerful science,\u201d said Anil Mathews, Near\u2019s founder and CEO.\n \nThe platform processes data from more than 1.6 billion people across 44 countries, it says, allowing its customers to leverage audience, spatial, retail and other data.\n \nMost of the five billion \u2018events\u2019 Near processes is received from mobile app makers and ad exchanges \u201cwho have obtained appropriate consumer consent to collect and share such information\u201d, the company says.\n \nThat data includes precise location data, device type, mobile browser type, operating system, log information, and IP address. This data is appended to publicly available third party data sources and advertising identifiers.\n \n\u201cHowever, none of this information allows Near to identify you personally,\u201d the company states.\n \nCustomers locally include News Corp Australia, MCN and Telstra.\n \n\u201cWe are the only company aggregating this quality and scale of data at a global level, and are the number one source of intelligence on human mobility in Asia-Pacific. No other player has invested as much into the Australian market as we have over the past five years, so we have a lot of legacy data here, making our data science models work more effectively. Australia is one of our core markets and we\u2019ll be investing heavily in expanding our partnerships here,\u201d said Mathews.\n \nThe money raised in the funding round will be used to \u201copen up key strategic markets\u201d and engineering efforts towards the launch of new products. Rapid growth is unlikely in Europe \u2013 which implemented its General Data Protection Regulation last year \u2013 where the company concedes that \u201csome of this pseudonymous data is considered personal data\u201d.\n \nEarly this year, Near launched CARBON to allow publishers and enterprises to provide personalised consumer experiences and select real-world attributes such as brand affinity, home location, dwell time, distance travelled to enrich their first party data.\n \nNews Corp Australia has been working with the company to enhance the capabilities of its audience activation platform News Connect.\n \n\u201cOur strategic partnership with Near has helped us take News Connect to new levels. We\u2019ve been able to unlock greater potential in our data by enriching it with the real-world data from the Near platform, helping us uncover new audience characteristics. This has helped us enhance our capability to deliver 1,900 customer segments to our clients. It is a true game-changer for Australian marketers,\u201d said News Corp Australia\u2019s general manager of data commercialisation, Suzie Cardwell.